In this summary you will learn
- Which four qualities winning companies share
- How to apply them to your organization
- How to avoid the four qualities losing companies share
|
Why you should read Big Winners and Big Losers
|
| Alfred A. Marcus’s book is so clear and easy to read you may think it’s simple to identify and practice his main ideas. That is deceptive. Marcus identifies four qualities that define winning companies and four qualities that define losers. In analyzing why some companies are profitable year after year, the author focuses on nine “big winners” and nine “big losers.” He isolates their characteristics, and uses narratives, numbers and charts to illustrate the winning strategies they use to develop market dominance. He admits that identifying winning qualities in other companies is easier than recognizing them in your own organization. Are you disciplined in maintaining your core vision, or do you tend to be rigid and cling to exhausted strategies? Sometimes, the answers are clear only in retrospect, often when it’s too late. Nevertheless, getAbstract finds that the author’s insistence on utilizing core business principles is applicable in any market. |
About the Author
|
|
Author or co-editor of eleven books, Alfred A. Marcus is Edson Spencer Chair of Strategic Management and Technological Leadership at the University of Minnesota.
|
| Overall |
 |
 (7) |
| Applicability |
|
 (8) |
| Innovation |
|
(7) |
| Style |
|
(7) |
Level of Expertise
(what is this?)
|
| Level |
|
 (2) |
Buy the Book |
| Click here to buy the book "Big Winners and Big Losers". If you wish to purchase 20 or more copies of the same title (not the summary, but the "real" book), please contact us at bulkorders@getAbstract.com. Make sure you include the title of the book and your phone number. |
getAbstract makes it easy for you to access the summary of Big Winners and Big Losers any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles! |
|
