In this summary you will learn
- How to develop a marketing plan
- What marketers' five goals are
- How to spot changes in the marketing environment
|
Why you should read Streetwise Marketing Plan
|
| In a single, well-organized book, industry veteran Don Debelak answers all your questions about developing a marketing plan. And if you're a small-business owner, don't dismiss his book out of hand because you assume his ideas will be too expensive – he feels your pain. His advice is sophisticated yet cost-effective, and it does not rely on advertising or other pricey tactics. The book is structured clearly, with chapters on each aspect of the marketing plan. Worksheets, appendices and examples of actual marketing plans from companies that range from a coffee shop to an Internet company make its content hands on. getAbstract recommends this practical guide to new entrepreneurs and others who are looking to gain traction in the marketplace. |
About the Author
|
|
Don Debelak is a new-business marketing consultant with more than 30 years of experience. A columnist for Entrepreneur, he is also the author of Total Marketing, How to Bring a Product to Market for Less Than $5,000, Marketing Magic and Bringing Your Product to the Market.
|
| Overall |
 |
(7) |
| Applicability |
 |
(8) |
| Innovation |
 |
(7) |
| Style |
 |
(7) |
Level of Expertise
(what is this?)
|
| Level |
 |
(1) |
Buy the Book |
| Click here to buy the book "Streetwise Marketing Plan". If you wish to purchase 20 or more copies of the same title (not the summary, but the "real" book), please contact us at bulkorders@getAbstract.com. Make sure you include the title of the book and your phone number. |
getAbstract makes it easy for you to access the summary of Streetwise Marketing Plan any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries. Subscribe today to gain access to this summary as well as many other compelling titles! |
|