getAbstract

Advanced Search
Blog Blog | RSS Feeds RSS Feeds | Free Free Summaries
back  Back to Category Organizational Development
Subscribe

Tailgating, Sacks, and Salary Caps

How the NFL Became the Most Successful Sports League in History

by Mark Yost

Tailgating, Sacks, and Salary Caps
Publisher: Kaplan Publishing
Pub. Date: 2006
ISBN: 9781419526008
No. pages: 272

Category: Concepts & Trends
Download

   Sample the audio version of Tailgating, Sacks, and Salary Caps

In this summary you will learn

  • Why the NFL is the standard-bearer for all professional sports leagues
  • How the owners and players work together to their mutual benefit
  • How professional football has used the media to prosper
  • How the NFL has cultivated an exceptional relationship with its most important customer - the fan

Why you should read Tailgating, Sacks, and Salary Caps

Baseball may be the Great American Pastime, but professional football is America's passion. With revenues in the billions of dollars, massive TV audiences thirsting for its product and merchandise flying off the shelves in thousands of stores, the National Football League is a textbook example of how to build and maintain a thriving pro sports league. While professional baseball, basketball and hockey have all experienced labor strife and endured difficult financial times, the NFL has largely avoided such crippling problems. That's mainly because of its salary cap and a revenue-sharing system that benefits teams in smaller media markets as well as teams in major metropolitan cities. In the NFL, owners and players consider themselves partners in an enormously successful enterprise, rather than operating as greedy adversaries trying to squeeze every penny from each other. Like any other multi-million dollar corporation, the NFL succeeds because of smart management and foresight. getAbstract believes that both the casual fan and the rabid NFL loyalist will appreciate author Mark Yost's expert examination of the league's economic infrastructure and behind-the-scenes politics. Highly recommended.

About the Author

Mark Yost has written about the business of sports for two decades. A former bureau chief for the Dow Jones Newswire, he also worked for The Wall Street Journal, where his work still appears. He has also written for The New York Times and the Philadelphia Inquirer.

Rating    (what is this?)

Overall rating 9  (9)
Applicability rating 6  (6)
Innovation rating 7  (7)
Style rating 9  (9)

Level of Expertise    (what is this?)

Level rating 4  (4)

Buy the Book

Click here to buy the book "Tailgating, Sacks, and Salary Caps". If you wish to purchase 20 or more copies of the same title (not the summary, but the "real" book), please contact us at bulkorders@getAbstract.com. Make sure you include the title of the book and your phone number.

getAbstract makes it easy for you to access the summary of Tailgating, Sacks, and Salary Caps any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!

inivs
inivs
inivs
 
Subscribe
 
Welcome | How It Works | Browse | Corporate Solutions | Subscribe

Accessibility | Publishers | About Us | Careers | Press Corner | Testimonials | Shvoong | Bloomberg | Book Award | Gift Subscriptions | Contact | Blog

Disclaimer | Privacy Statement | Affiliate Program | Operating Agreement | © 1999-2009, getAbstract