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(1)In this summary you will learn
- How to use e-mail in the sales cycle
- What mistakes to avoid when you send e-mail to sales prospects
Why you should read E-mail Selling Techniques
Obviously, e-mail has changed how people work and communicate. In addition to fighting for a reader’s attention, salespeople also must hope that their e-mail messages arrive in the right in-boxes, dodge the junk mail and spam filters, and attract their recipients. Stephan Schiffman shares common-sense advice about using e-mail as part of the sales process, rather than as a replacement for any other sales step. His short chapters deliver one or two main points for Internet-speed absorption and application. getAbstract recommends this book to the busy salesperson who wants to pick up needed tips with a minimal investment of time.
About the author
Stephan Schiffman, a corporate sales trainer, is the author of many books about selling, including Cold Calling Techniques (That Really Work!).
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