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Death to All Sacred Cows

How successful businesses put the old rules out to pasture

by Beau Fraser, David Bernstein and Bill Schwab

		Publisher: Hyperion Pub. Date: 2008 ISBN: 9781401303310 No. pages: 208 Category: Leadership & Management

In this summary you will learn

What is a business world “sacred cow”
Why these no longer work
How to eliminate sacred cows from the workplace

Why you should read Death to All Sacred Cows

Conventional wisdom isn’t always wise. In fact, cynics would say it never is, and an examination of history indicates that they have a good case. Ideas that were formerly so highly regarded that they weren’t even open to question or criticism now seem wrong or even downright silly. For example, people no longer believe that the world is flat, that gods live on mountaintops and that the devil is the source of disease. In this engaging book, authors and marketing executives David Bernstein, Beau Fraser and Bill Schwab debunk similar grizzled concepts that the business world has long considered holy writ. getAbstract recommends this witty, perceptive book to anyone who is willing to look at old business dogma in new ways. Before you pick it up, check your old assumptions, tired verities and nutty nostrums at the front door.

About the Authors

David Bernstein, Beau Fraser and Bill Schwab are senior executives at a global marketing firm with offices in New York, London, Hong Kong, Singapore and Shanghai.

Rating (what is this?)

Overall		(7)
Applicability		(7)
Innovation		(7)
Style		(7)

Level of Expertise (what is this?)

Level

(1)

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