How to Talk to Customers

Create a Great Impression Every Time with MAGIC

by Diane Berenbaum and Tom Larkin

		Publisher: John Wiley & Sons, Inc. Pub. Date: 2007 ISBN: 9780787987527 No. pages: 224 Category: Sales & Marketing

In this summary you will learn

What “MAGIC” stands for
Why showing indifference toward a customer is so costly
How to be a Magic coach
Why Magic works with even the most difficult customers

Why you should read How to Talk to Customers

This book offers a practical method for building customer relationships. Authors Diane Berenbaum and Tom Larkin have organized each chapter to provide chief principles, practical positive and negative examples, useful exercises to build your skills, and a few summary maxims that recap and underscore main points. The MAGIC customer relations method is not complicated in design, but it takes real effort to master. You can begin implementing aspects of it immediately, and work toward eventual mastery of its principles and skills. This book has the benefit of being action-oriented rather than theoretical. getAbstract recommends it if you are willing to work on the program the authors offer. You will have to do more than just read the book, but that’s a good start.

About the Authors

As owners of a company, Diane Berenbaum and Tom Larkin build long-lasting customer relationships. They also teach customer service and customer relations.

Rating (what is this?)

Overall		(7)
Applicability		(9)
Innovation		(6)
Style		(6)

Level of Expertise (what is this?)

Level

(1)

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