Global Diversity

Winning Customers and Engaging Employees in World Markets

by Ernest Grundling and Anita Zanchettin

		Publisher: Nicholas Brealey Publishing Pub. Date: 2006 ISBN: 9781904838098 No. pages: 328 Category: Intercultural Management Sample the audio version of Global Diversity

In this summary you will learn

How to understand cultural divergences between and within nations
How cultural differences are significant in eight emblematic nations
What six steps you can take to promote global diversity

Why you should read Global Diversity

Discussions about globalization invariably focus on its economic aspects, but the cultural impact on your multinational company is equally important. Even the best-intentioned managers can stumble while working with local employees and clients if the parties don't know what to expect from one another. Ernest Gundling and Anita Zanchettin cover what managers should know culturally to work in eight countries (each profiled by an expert with local experience). Their insightful analyses draw upon demographics, geography, history and the news to explore differences among and within national cultures, and to discuss corporate diversity in different settings. They suggest ways to win customers and engage employees, but if they fall short, it is in this tactical realm. If you have an ex-patriate assignment in China, Egypt, India, Japan, Mexico, Russia, the United Kingdom or the United States, getAbstract suggests reading the relevant chapter to get started on the road to cultural awareness and cross-cultural management.

About the Authors

Ernest Gundling is co-president and founder of an intercultural management consulting firm, where Anita Zanchettin is director of global inclusion. The firm manages global diversity issues including cultural assessment, systemic change and training. Dr. Gundling teaches at the Haas School of Business at the University of California, Berkeley.

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