The Perfect Thing
How the iPod Shuffles Commerce, Culture, and Coolness
Simon & Schuster, 2006
Category:
Concepts & Trends
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getAbstract rating
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(8)Importance |
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Innovation |
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Style |
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(7)| Level of Expertise |
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(3)In this summary you will learn
- How the iPod and iTunes changed the music business
- Why the iPod is successful
- How the iPod earned its place as a cultural icon
Why you should read The Perfect Thing
Why do people ask for an iPod when they want an MP3 player? Other players hold as many or more songs, and play them just as well. Owning an iPod is more about music than about keeping up with the latest trends. That is why the iPod still holds the top spot in MP3 player sales. Author Steven Levy explores how the iPod came to be and how it earned its status as a cultural icon. Even the book's iPod-looking cover could evoke emotion from an iPod fan. getAbstract recommends this book to iPod lovers who will relish its story. Businesspeople, trend spotters and marketers also will gain insight into the way Apple made millions from selling music, machines and coolness.
About the author
Steven Levy, a technology reporter, writes for Newsweek magazine and has written five other books including Crypto, Hackers and Insanely Great.
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