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Powerful Presentations

50 Original Ideas for Making a Real Impact

by Jöns Ehrenborg and John Mattock

Kogan Page, 2001

Category: Career & Self-Development

Powerful Presentations

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In this summary you will learn

  • How to use the classic techniques for structuring a persuasive argument
  • What factors are crucial in reaching an audience

Why you should read Powerful Presentations

Jöns Ehrenborg and John Mattock deliver a basic but smart little manual for packing your presentations full of punch. They argue well for time-tested, person-to-person methods of persuasion, though they also offer tips on preparing visual aids and some particularly useful ideas on handling after-presentation discussion questions. getAbstract highly recommends this informative how-to book to help you truly communicate with an audience.

About the authors

Jöns Ehrenborg and John Mattock have extensive experience in communication. They co-direct a consulting company and are also co-authors of How to Be a Better Negotiator.

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