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The Design of Everyday Things

by Donald A. Norman

The Design of Everyday Things
Publisher: Copyright 1988, 2002 Donald A. Norman
Published by Basic Books, a subsidiary of Perseus Books, LLC
This Edition: Reprint Edition, 2002
First Edition: 1987
ISBN: 9780465067107
No. pages: 272

Category: Industries
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In this summary you will learn

  • What “user-oriented” design is
  • Why it matters
  • How to design user-friendly products

Why you should read The Design of Everyday Things

Dome-headed engineering professors call it “human factors engineering,” “interaction design” or “usability engineering,” but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology – the user’s experience. While some of Norman’s examples are a little long in the tooth (he discusses VCRs, not DVDs), getAbstract finds that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication.

About the Author

Donald A. Norman is co-founder of a consulting firm and professor of computer science at Northwestern University. He served as vice president of advanced technology for a major computer manufacturer.

Rating    (what is this?)

Overall rating 9  (9)
Applicability rating 8  (8)
Innovation rating 9  (9)
Style rating 9  (9)

Level of Expertise    (what is this?)

Level rating 2  (2)

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