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Firms of Endearment

How World-Class Companies Profit from Passion and Purpose

by Raj Sisodia, Jag Sheth and David B. Wolfe

		Publisher: Wharton School Publishing Pub. Date: 2007 ISBN: 9780131873728 No. pages: 320 Category: Leadership & Management

In this summary you will learn

What a “Firm of Endearment” (FoE) is and why it matters
How the U.S. business climate is changing
How FoEs serve every stakeholder group by using humanistic practices
What your company can learn from Firms of Endearment

Why you should read Firms of Endearment

Authors Raj Sisodia, David B. Wolfe and Jag Sheth contend that as U.S. society becomes more concerned with caring, responsible practices, businesses are becoming more aware of serving the society around them, rather than being motivated only by profit. More companies now are building corporate cultures around humanistic values. They provide equal service to each stakeholder group: society, employees, customers, partners and investors. This creates lasting loyalty and even earns a profit. Despite a bit of jargon, the book paints an idyllic but desirable business portrait. Readers might even see its optimism and altruism as a balance to the prevailing negativity. getAbstract suggests this book to executives, entrepreneurs and business theorists.

About the Authors

Raj Sisodia was the founding director of the Center for Marketing Technology and is now a marketing professor at Bentley College. He and Jag Sheth, who holds the Kellstadt Chair in marketing at Emory University’s Goizueta Business School, co-authored The Rule of Three: Surviving and Thriving in Competitive Markets, a finalist for the AMA’s 2004 Best Marketing Book award. Consumer behavior expert David B. Wolfe also is the author of Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority.

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