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(2)In this summary you will learn
- What hidden assets are and why they are more valuable than you realize
- How to find your hidden assets
- How your customers can help you understand what you should be doing
- Why understanding your company’s core is the key to your redefinition process
Why you should read Unstoppable
This is the concluding volume in Chris Zook’s trilogy on the business core. The previous two books focused on supporting, exploiting and expanding your current core, whereas this book shows what you can do when your current core falters. Zook points out the high risks of defending your core until your company dies, or of jumping to the next new thing and getting it wrong. Then he shows you how to find and exploit your hidden assets. He uses many examples to illustrate his points in a compelling way. The approach is action-oriented and he provides many good questions to ask, lists to use in working things through, and some useful charts and graphs (but not too many). getAbstract recommends this book if you are thinking of taking on such a project: It will whet your appetite and motivate your team for what you are going to do. However, before you undertake something this complex and risky, you may want to enlist somebody like Zook who has the expertise to help you.
About the author
Chris Zook has a Ph.D. from Harvard and is a partner and co-head of the Global Strategy Practice at a major management consultancy. He is the author of Profit from the Core and Beyond the Core, which with Unstoppable form a trilogy of books on business growth, published by Harvard Business School Press.
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