The Brand You 50
Fifty Ways to Transform Yourself From An "Employee" Into A Brand That Shouts Distinction, Commitment, and Passion!
Knopf, 2000
Category:
Career & Self-Development
Get the summary
Subscribe today and dramatically increase your business knowledge in your own time and at an affordable rate. Our summaries will update your skills, jump-start your career and put you ahead of the pack. Learn how to thrive in every aspect of your professional life.
getAbstract rating
| Overall |
|
(9)Applicability |
|
Innovation |
|
Style |
|
(8)| Level of Expertise |
|
(3)In this summary you will learn
- Why you need to become a distinct brand
- Fifty specific ways to become "Brand You;"
- Fifty actions you should take to make your brand real
Why you should read The Brand You 50
Tom Peters strikes again with this segment of his trilogy on the changing nature of work. It’s a list and it sounds light until you read it as this seminal expert’s prescription for curing the lack of workplace security in the globalized world. This is required reading if you want to know what you should do - now - about the new precariousness. Amply sprinkling his lists and prose with capitals, italics and cussing, Peters takes you through 50 distinct yet interrelated concepts about work as it exists amid international business, technology and the Internet. He maintains that only the white-collar workers who brand and "Inc." themselves will survive the changes that he anticipates in the next 15 years. And then he tells you how. As Peters says himself, the revolution has started; it is time to get on board. Given that call to arms, getAbstract.com recommends this hands-on book about how to take control of the rest of your career.
About the author
Tom Peters is the co-author of In Search of Excellence (with Robert H. Waterman, Jr.) and A Passion for Excellence (with Nancy Austin), and is the author of Thriving on Chaos, Liberation Management, The Tom Peters Seminar, The Pursuit of Wow!, The Circle of Innovation, and the Reinventing Work series, of which this is the third book.
If you wish to purchase 20 or more copies of this title (not the summary, but the actual book), please contact us at info@getAbstract.com. Make sure you include the title of the book and your phone number.
getAbstract makes it easy for you to access the summary of The Brand You 50 any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!