getAbstract

Advanced Search
Blog Blog | RSS Feeds RSS Feeds | Free Free Summaries
back  Back to Category Concepts & Trends

From Worst to First

Behind the Scenes of Continental's Remarkable Comeback

by Scott Huler and Gordon Bethune

John Wiley & Sons, Inc., 1999

Category: Leadership & Management

From Worst to First

Get the summary

Subscribe today and dramatically increase your business knowledge in your own time and at an affordable rate. Our summaries will update your skills, jump-start your career and put you ahead of the pack. Learn how to thrive in every aspect of your professional life.

Subscribe
Subscribe

Sign up now and receive immediate full access to this summary.

Free Sample Summaries
Free sample summaries

Get summaries of two business bestsellers.

             

getAbstract rating

Overall (?)

rating 9 (9)

Applicability

rating 9 (9)

Innovation

rating 8 (8)

Style

rating 10 (10)

Level of Expertise (?)

rating 6 (6)

User rating

(9.0)

In this summary you will learn

  • How Gordon Bethune turned Continental Airlines around
  • Which four steps he implemented first
  • How he improved Continental’s employee and customer relations

Why you should read From Worst to First

With literary assistance from journalist Scott Huler, Continental Airlines CEO Gordon Bethune describes how he transformed the near-bankrupt airline into one of the best companies in the industry. He describes the massive changes he made to improve the product, changing a low-cost, unreliable airline to a top competitor that emphasizes customer service. The transformations he brought about by exerting strong leadership reshaped financial controls and employee-supplier-creditor relationships. The book is a fascinating read, written in a straightforward, this-is-how-it-was style, typified by Bethune’s characterization of the company he took over as a "crappy" or "lousy" airline with terrible service. Sometimes he gets a little repetitious in summarizing the action at each new step in the transformation, but that’s just a minor complaint about an otherwise excellent book. The next time you are booked on a long flight, getabstract suggests a little related reading material: Bethune’s exemplary book.

About the authors

Gordon Bethune  is chairman and CEO of Continental Airlines. Prior to joining Continental, he was vice president and general manager of customer service at Boeing. Scott Huler  is a journalist who writes for The New York Times, The Washington Post and The Los Angeles Times.

inivs
inivs
inivs
 
Welcome | How It Works | Browse | Corporate Solutions | Subscribe

Accessibility | Publishers | About Us | Careers | Press Corner | Testimonials | Shvoong | Bloomberg | Book Award | Gift Subscriptions | Contact | Blog

Disclaimer | Privacy Statement | Affiliate Program | Operating Agreement | © 1999-2010, getAbstract