The New Rules of Marketing & PR
How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly
Category:
Sales & Marketing
Get the summary
Sign up now and receive this summary right away!
Not ready to buy yet? Sample two free summaries now!
See the How it works page to learn more about the functions.
If you are an existing customer, login to download this summary.
In this summary you will learn
- How the Internet has changed marketing and public relations
- What new techniques maximize Web-based marketing
- What roles blogs, wikis and listserves play
Why you should read The New Rules of Marketing & PR
David Meerman Scott asserts that the Internet has transformed marketing and public relations forever, and he’s undoubtedly got a point; however, his argument is extremely light on facts and figures (the text contains hardly any numbers at all), and heavy on case studies. Based on Scott’s blog, the book is anecdotal, chatty, easy to read and occasionally repetitive. Scott is an evangelist for using the Web in new ways, and his ideas are useful and practical. getAbstract recommends this book to experienced marketers who are unfamiliar with or skeptical of new media and techniques; younger readers may find it superficial or obvious.
About the Author
David Meerman Scott is an award-winning online strategist. He has made presentations at industry conferences and events in more than 20 countries.
If you wish to purchase 20 or more copies of this title (not the summary, but the actual book), please contact us at info@getAbstract.com. Make sure you include the title of the book and your phone number.
getAbstract makes it easy for you to access the summary of The New Rules of Marketing & PR any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!

(6)
(5)
(7)
(1)


