In this summary you will learn
- Who John Patterson was
- What were his 32.5 best sales-boosting ideas
- How to apply each time-tested principle to your sales strategy
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Why you should read Jeffrey Gitomer's Little Platinum Book of Cha-Ching!
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| John Patterson, National Cash Register Company’s founder and owner, was a business genius. He introduced many of the sales concepts, training programs and incentive plans companies now take for granted. In this book, well-known author and sales trainer Jeffrey Gitomer spotlights some of Patterson’s best-known sales concepts. This is an expansion of Gitomer’s The Patterson Principles of Selling, an earlier book about the master and his ideas, which Gitomer now – perhaps somewhat cheekily – calls the “Patterson/Gitomer Principles.” Patterson was a marketing mastermind who changed forever how companies manufacture products and make sales. getAbstract believes salespeople can learn a lot from Patterson, but here you must open Gitomer’s oysters to get Patterson’s pearls of wisdom. The oysters are a tasty snack, but each pearl is a gem. |
About the Author
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Jeffrey Gitomer is a best-selling author, columnist, sales trainer and business coach. The Dale Carnegie Sales Advantage Program recommends Gitomer’s The Sales Bible as one of 10 books that every salesperson should read.
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| Applicability |
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 (8) |
| Innovation |
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 (3) |
| Style |
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Level of Expertise
(what is this?)
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| Level |
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Buy the Book |
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