We Are Smarter Than Me

How to Unleash the Power of Crowds in Your Business

by Barry Libert and Jon Spector

		Publisher: Wharton School Publishing Pub. Date: 2007 ISBN: 9780132244794 No. pages: 176 Category: Concepts & Trends

In this summary you will learn

What “crowdsourcing” is
How crowdsourcing works
How crowdsourcing can be a powerful tool for your business – if you do it right

Why you should read We Are Smarter Than Me

This book is an example of its own subject. The byline reads, “Barry Libert & Jon Spector and Thousands of Contributors.” The book, a product of crowdsourcing, reflects both the power and the problems of crowdsourcing. On one hand, it provides many examples of crowdsourcing in action from participants. Almost all of these sagas are success stories (even going so far as to make the reader wonder if some of the anonymous crowd members contributing could have been promoting the companies in the stories). The proliferation of examples demonstrates that crowdsourcing has made its mark in many business functions. On the other hand, the authors (the two writers, not the whole crowd) acknowledge that crowdsourcing has not worked for business management and strategy. Again, the book offers a parallel. The collective authorial voices contribute a lot of information, but they are less than successful in providing the book with a thematic flow, leaving it slightly choppy. However, as one crowdsourcing executive points out in the book, observers must take the bad with the good. Crowdsourcing certainly merits the attention of anyone in business, so getAbstract, all by itself, thinks that this concise, quick-to-read book should be on managers’ reading lists.

About the Authors

Barry Libert is CEO of an information service for business professionals. Jon Spector is vice dean and director of executive education at the Wharton School at the University of Pennsylvania.

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Overall		(8)
Applicability		(8)
Innovation		(10)
Style		(7)

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Level

(3)

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