The Global Brain

Your Roadmap for Innovating Faster and Smarter in a Networked World

by Satish Nambisan and Mohanbir Sawhney

		Publisher: Wharton School Publishing Pub. Date: 2007 ISBN: 9780132339513 No. pages: 304 Category: Leadership & Management

In this summary you will learn

Why firms are tapping into the “Global Brain” to innovate more successfully
How to choose an innovation model that fits your company
How to prepare your company for “network-centric innovation” (NCI)
How to recognize and deal with an innovation crisis

Why you should read The Global Brain

The idea of the “Global Brain” is not brand-new. However, as India’s and China’s economies continue to expand, and as their workforces’ technical expertise booms, this concept is becoming increasingly important in the business world. Modern companies must tap into ideas, talent and technology from around the globe to stay competitive. Satish Nambisan and Mohanbir Sawhney present a framework for thinking about and using “network-centric innovation” (NCI) in your firm. Although they intend their book to be practical, readers may find it more theoretical. The authors explain their models clearly, using helpful metaphors and anecdotes, but it will be up to you to find a way to implement them. getAbstract recommends this book to executives, research and development professionals, and managers who want to close the gap between “the desire to innovate and the ability to innovate.”

About the Authors

Satish Nambisan is an associate professor at the Rensselaer Polytechnic Institute’s Lally School of Management and a widely published author. Mohanbir Sawhney is the McCormick Tribune Professor of Technology and the director of the Center for Research in Technology & Innovation at the Kellogg School of Management at Northwestern University.

Rating (what is this?)

Overall		(7)
Applicability		(7)
Innovation		(8)
Style		(7)

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