Start Small, Finish Big
Fifteen Key Lessons to Start - and Run - Your Own Successful Business
Warner Books, 2000
Category:
Small Business
Get the summary
Subscribe today and dramatically increase your business knowledge in your own time and at an affordable rate. Our summaries will update your skills, jump-start your career and put you ahead of the pack. Learn how to thrive in every aspect of your professional life.
getAbstract rating
| Overall |
|
(6)Applicability |
|
Innovation |
|
Style |
|
(5)
(8)| Level of Expertise |
|
(3)In this summary you will learn
- What the 15 principles of entrepreneurial success are
- How some companies put these principles to action
Why you should read Start Small, Finish Big
Fred DeLuca, the co-founder of the Subway submarine sandwich chain, describes his own experience and that of 21 other entrepreneurs who turned small businesses into big companies. He cites 15 success principles, using interesting "How I did it" stories from entrepreneurs to illustrate different axioms. While the book is an enjoyable read, the principles are familiar standards. The examples are easy-to-read accounts that describe how entrepreneurs try this and that, and finally find something that works. But, these are not really lessons you can apply, particularly given the broad nature of the guidelines they illustrate. That does not detract from getAbstract’s recommendation of this interesting book, perhaps not as a step-by-step business manual, but as a fine set of stories about how a few small business owners made it to the top.
About the authors
Fred DeLuca made the very first Subway sandwich in 1965 and is still the president of the company today. In 1996, he established MILE - the Micro Investment Lending Enterprise, a nonprofit organization designed to provide microloans for new entrepreneurs. John P. Hayes , the author of numerous books, is a public speaker, a business trainer on several subjects including franchising, and a marketing coach for small business operators.
If you wish to purchase 20 or more copies of this title (not the summary, but the actual book), please contact us at info@getAbstract.com. Make sure you include the title of the book and your phone number.
getAbstract makes it easy for you to access the summary of Start Small, Finish Big any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!