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Start Small, Finish Big

Fifteen Key Lessons to Start - and Run - Your Own Successful Business

by Fred DeLuca and John P. Hayes

		Publisher: Warner Books, Inc. Pub. Date: 2000 ISBN: 9780446524025 No. pages: 353 Category: Small Business

In this summary you will learn

What the 15 principles of entrepreneurial success are
How some companies put these principles to action

Why you should read Start Small, Finish Big

Fred DeLuca, the co-founder of the Subway submarine sandwich chain, describes his own experience and that of 21 other entrepreneurs who turned small businesses into big companies. He cites 15 success principles, using interesting "How I did it" stories from entrepreneurs to illustrate different axioms. While the book is an enjoyable read, the principles are familiar standards. The examples are easy-to-read accounts that describe how entrepreneurs try this and that, and finally find something that works. But, these are not really lessons you can apply, particularly given the broad nature of the guidelines they illustrate. That does not detract from getAbstract’s recommendation of this interesting book, perhaps not as a step-by-step business manual, but as a fine set of stories about how a few small business owners made it to the top.

About the Authors

Fred DeLuca made the very first Subway sandwich in 1965 and is still the president of the company today. In 1996, he established MILE - the Micro Investment Lending Enterprise, a nonprofit organization designed to provide microloans for new entrepreneurs. John P. Hayes , the author of numerous books, is a public speaker, a business trainer on several subjects including franchising, and a marketing coach for small business operators.

Rating (what is this?)

Overall		(6)
Applicability		(5)
Innovation		(6)
Style		(8)

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Level

(3)

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