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Public Relations for Asia

by Trevor Morris and Simon Goldsworthy

		Publisher: Palgrave Macmillan Pub. Date: 2007 ISBN: 9780230549418 No. pages: 256 Category: Sales & Marketing

In this summary you will learn

What public relations is
How to strategize and plan a successful PR campaign
How PR has grown in Asia

Why you should read Public Relations for Asia

In spite of its title, this book has lots to do with public relations, but very little to do with public relations in Asia. Alas, its brief analysis of Asian PR is oversimplified and vague. However, Trevor Morris and Simon Goldsworthy provide a nice introductory level text to the fundamentals and mechanics of public relations in general. After covering the basics and taking a brief look at various PR specialties, he outlines how to plan and strategize a campaign. He then describes the skills you need to write a press release or generate online material, and covers how to handle PR in a crisis. getAbstract recommends this useful primer to anyone entering PR, but notes that you shouldn’t book your flights to Asia just yet.

About the Authors

Trevor Morris is the former CEO of Europe’s Chime Public Relations. Simon Goldsworthy created one of the UK’s first masters in public relations courses. Both authors are public relations lecturers at the University of Westminster.

Rating (what is this?)

Overall		(6)
Applicability		(6)
Innovation		(6)
Style		(6)

Level of Expertise (what is this?)

Level

(1)

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