Predictably Irrational
The Hidden Forces That Shape Our Decisions
HarperCollins, 2008
Category:
Economics & Politics
This summary is also available in:
German
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(2)In this summary you will learn
- Why people behave in a “predictably irrational” way
- What the consequences of that behavior can be
- What you can do about your own predictably irrational decision making – and why you should do it
Why you should read Predictably Irrational
This is surely one of the decade’s best books on decision making, economics, psychology and behavior – because it touches all of those topics. Author Dan Ariely is a distinguished academician, but his style is so clear, accessible and straightforward that he does not seem to belong to academia at all. Although he recounts numerous experimental procedures and discoveries, he never bogs the reader down in technical minutiae or jargon. Moreover, he provides a clear connection to the reader’s life with every account. The book is eminently practical and stretches beyond the boundaries even of the several sciences in his research. At times, themes from spiritual and philosophical literature resonate in the text. getAbstract believes reading this book can help anyone make more conscious decisions – no matter what those decisions are about, from setting a corporate strategy to finding a date to just choosing what brand of soda to buy.
About the author
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience and the Department of Economics. He is a visiting professor at MIT’s Media Lab.
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