The Dream Society

How the Coming Shift from Information to Imagination Will Transform Your Business

by Rolf Jensen

McGraw-Hill, 1999

Category: Concepts & Trends
This summary is also available in: German

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In this summary you will learn

What the “dream society” is
Why it is the natural successor to the information age
Why the Internet will play a larger role in the development of the dream society

Why you should read The Dream Society

Rolf Jensen has written a thoroughly absorbing book about the nature of change. Although it attempts to predict the future, it is not a trend book. Rather, it is an attempt to figure out how society will be organized. Jensen analyzes trends only in the context of determining whether they have a place in the new global business model called the dream society. Anyone with an interest in understanding the personal and business paths that will exist in the future will find this book valuable. Anyone actively engaged in a global business will find this book invaluable in charting 21st century inflection points. getAbstract recommends this book to all executives and managers doing business in the global economy.

About the Author

Rolf Jensen directs the Copenhagen Institute for Future Studies, one of the world’s largest future-oriented think tanks. He is a strategic advisor to more than 100 leading international companies and governmental agencies. His articles on future issues and business strategy have been published in numerous periodicals, including The Futurist.