Bridging the Culture Gap
A Practical Guide to International Business Communication
Kogan Page, 2004
Category:
Intercultural Management
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(6)In this summary you will learn
- How to work with people from other cultures
- How to apply some basic strategies to cross-cultural communication
Why you should read Bridging the Culture Gap
This book is a very anecdotal, informal, easy-to-read tour of the culture gap. It is neither systematic nor particularly deep, but it might well be a useful addition to the briefcase of a manager posted to another country or involved in any way with people from other cultures. Authors Penny Carté and Chris Fox offer several pieces of advice, and emphasize them by repeating them quite frequently. Their most notable counsel is to ask questions and keep an open mind. For people with any degree of international business experience, this may seem quite basic and, of course, it is. Therefore, getAbstract recommends it to neophytes for its basic utility and good nature. The authors illustrate their advice with anecdotes that have something of the appeal of a bowl of salted nuts. They aren't particularly substantive or nutritious, yet you can't help but keep reaching for another one.
About the authors
Penny Carte is a modern languages graduate who has been Canning's Research and Development Director since 1988. Chris Fox joined Canning in 1999, has published articles on political and cultural theory, and writes regularly on Welsh rugby.
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