Changing How the World Does Business
FedEx's Incredible Journey to Success - The Inside Story
Berrett-Koehler, 2006
Category:
Concepts & Trends
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(2)In this summary you will learn
- How FedEx was started and how it grew
- Who formed the management team that began the company and pioneered a new industry
- What happened during the company's initial years, from dramatic crises to amazing saves
Why you should read Changing How the World Does Business
FedEx is more than a household word; it is a household verb replacing the word "delivery" as in, "No worries, we'll FedEx this so they'll have it tomorrow." The story of this colorful company's history and the personalities that brought it to fruition is captivating – filled as it is with cliffhangers, dodged disasters and near failure. In the early days of Federal Express, nothing was a sure thing. Founder Fred Smith and his management team had to elude financial ruin while inventing an entirely new industry. Author and former FedEx general manager Roger Frock fondly recounts the tumultuous early days of the company, although you may wish he had shared more of his insight into the personality of Smith, who remains an elusive unknown. getAbstract recommends this book to those who enjoy rags-to-riches corporate stories or to anyone who relies on FedEx to deliver goods that "absolutely, positively have to be there overnight."
About the author
Roger Frock joined Federal Express in 1972 as general manager and head of operations, and held many management roles. He is now president and CEO of a consulting company with expertise in supply chain management.
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