Marketing & Verkauf

Eines der buntesten und vielfältigsten Wissensgebiete im Wirtschaftsbereich. Hier finden Sie Buchzusammenfassungen zu allen Facetten des Themas: von der Formulierung einer Marketingstrategie über Produktentwicklung, Branding, Werbung und PR bis hin zu Kundenservice und Hardselling.

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The New Language of Marketing 2.0
Sandy Carter IBM Press, 2008 (7)

Inside the Mind of the Shopper
Herb Sorensen Wharton School Publishing, 2009 (9)

The Customer Rules
C. Britt Beemer and Robert L. Shook McGraw-Hill, 2008 (7)

Email Marketing by the Numbers
Chris Baggott and Ali Sales John Wiley & Sons, Inc., 2007 (7)

The Facebook Era
Clara Shih Prentice Hall Direct, 2009 (9)

Managing Sales Leads
James Obermayer Thomson Texere, 2006 (8)

The DNA of Customer Experience
Colin Shaw Palgrave Macmillan, 2007 (7)

Strategic Database Marketing
Arthur Middleton Hughes McGraw-Hill, 2005 (8)

Build Your Customer Strategy
James G. Barnes John Wiley & Sons, Inc., 2006 (8)

Managing Global Accounts
Noel Capon et al. Thomson South-Western, 2005 (7)

Super Crunchers
Ian Ayres Random House, Inc., 2007 (8)

Secrets of Customer Relationship Management

Secrets of Customer Relationship Management
James G. Barnes McGraw-Hill, 2000 (7)

Selling Blue Elephants
Howard Moskowitz and Alex Gofman Wharton School Publishing, 2007 (6)

Crossing the Chasm
Geoffrey A. Moore HarperCollins Publishers, 2002 (8)

Lead Generation for the Complex Sale
Brian J. Carroll McGraw-Hill, 2006 (7)

Relationship Marketing
Regis McKenna Perseus Books, 2006 (7)

Blogging for Business
Shel Holtz and Ted Demopoulos Kaplan Publishing, 2006 (8)

Managing Customers as Investments
Sunil Gupta and Donald R. Lehmann Wharton School Publishing, 2005 (9)

Winning Results with Google AdWords
Andrew E. Goodman McGraw-Hill, 2005 (6)

Naked Conversations
Robert Scoble and Shel Israel John Wiley & Sons, Inc., 2006 (9)

Don't Just Relate - Advocate
Glen Urban Wharton School Publishing, 2005 (6)

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