Branchen

Allgemeines Wirtschaftswissen ist gut und schön. Aber manche Branchen zeichnen sich durch Besonderheiten aus, denen wenig Beachtung geschenkt wird – doch, hier, in diesen Zusammenfassungen. Egal ob Finanzdienstleister, Autoindustrie, Energie oder NGOs, hier finden Sie Wissenswertes über Ihre Branche.

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Inside the Mind of the Shopper
Herb Sorensen Wharton School Publishing, 2009 (9)

The $12 Million Stuffed Shark
Don Thompson Palgrave Macmillan, 2008 (8)

Habit
Neale Martin FT Press, 2008 (8)

Sales Promotion
Roddy Mullin and Julian Cummins Kogan Page, 2008 (8)

Made in America
Sam Walton and John Huey Doubleday Broadway, 1992 (8)

The Cigarette Century
Allan M. Brandt Perseus Books, 2007 (9)

The Business of Spirits
Noah Rothbaum Kaplan Publishing, 2007 (8)

Guinness
Bill Yenne John Wiley & Sons, Inc., 2007 (7)

The Laws of Simplicity
John Maeda MIT Press, 2006 (8)

The Cult of the Luxury Brand
Radha Chadha and Paul Husband NB Publishing, 2007 (9)

Retailization
Lars Thomassen et al. Kogan Page, 2006 (7)

The Wal-Mart Effect
Charles Fishman Penguin Group (USA), 2006 (8)

The Design of Everyday Things
Donald A. Norman Perseus Books, 2002 (9)

A Year Without "Made in China"
Sara Bongiorni John Wiley & Sons, Inc., 2007 (8)

The Real Toy Story
Eric Clark Simon & Schuster, Inc., 2007 (8)

Talking Prices
Olav Velthuis Princeton UP, 2005 (8)

The Long Tail
Chris Anderson Hyperion, 2006 (10)

The Wal-Mart Way
Don Soderquist Nelson Publishers, 2005 (7)

Knockoff
Tim Phillips Kogan Page, 2005 (8)

Next to Me
David Jones NB Publishing, 2006 (7)

Creating Do-It-Yourself Customers
Peter C. Honebein and Roy R. Cammarano Thomson/South-Western, 2005 (7)

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