Rich pickings - the outlook for luxury goods in Asia

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After a boom in 2011-12, Asia’s luxury goods market has seen growth slow markedly. Yet the growth of the middle class offers huge opportunities for carefully tailored brands.

There remains some doubt about whether the slowdown in Asia’s luxury goods sales is temporary or permanent. Despite the slowdown, The Economist Intelligence Unit’s own forecasts for retail sales remain more bullish for Asia than for any other region over the next five years. This report, however, also looks at the long-term outlook for the region, by extending our household income projections out to 2030. We analyse shifting tastes in the Asian region, as well as the rise of smaller European brands and home-grown Asian ones. Finally, we discuss the impact of pricing and exchange rates, as well as counterfeiting and fast fashion, as clothing companies such as H&M (Sweden) and Zara (Spain) move into the market.

Download: Rich pickings - the outlook for luxury goods in Asia

Asia Luxury Goods Market - The Economist Intelligence Unit

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