The Never-ending Sale

If there is one thing that unites shoppers around the world it’s their love of a bargain and retailers have long sought to exploit this instinct. Over the years, distinct sales periods have sprung up around the world giving shoppers the bargains they crave while allowing sellers to offload old stock or generate footfall. More recently however, there has been an intensification and globalisation of sales adoption. This has prompted sales to cross borders and morph together into a continuous sales season that could do more harm than good to the long-term outlook for the industry

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