While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
恭喜你又学完了一篇干货！复述、评论及做笔记是对知识最大的致敬↓
很多时候我所做的工作就是不断的吸引人来到公司的网站，但是，他们来了以后到底在网站上做了些什么呢？我们的网站设计以及内容设置是否达到了作为一个销售渠道所应有的标准呢？很明显，在以往的工作里这一点没有被我所足够重视。以往，预算的重头总是会放到广告上。这是否值得反思呢？
在传统营销行业内，大家都知道：销售旺季时商场的地堆，产品的出样，促销员的配备与培训都至关重要。做过保健品市场的人都知道，春节期间商场里的哪怕一块小黑板都可以卖出两周上万的广告价格，而且还供不应求，需要有关系才搞得到位置。
试想，网站其实就是一个专属于我们自己的商场。而网络广告，活动等，就像是促销员。如果聘请了十分昂贵而专业的促销员（很多时候昂贵也并非一定就能专业），等顾客进到商场里，面对的却是一个出样不齐，指引不明，甚至找不到收银台的情况。那有多糟糕！！
很高兴在这个时候我读了这篇书摘，让我又能在记事本上加上几条网站改版意见。相信有根有据的好意见，所有老板们都会喜欢！