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High Performance Selling

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High Performance Selling

Advice, Tactics and Tools: The Complete Guide to Sales Success

Career Press,

15 min read
10 take-aways
Audio & text

What's inside?

Common-sense sales commandments: Seek out your customers, make that call again and stop calling on bad customers.

Editorial Rating

8

Qualities

  • Applicable

Recommendation

Terry Beck’s selling wisdom is practical and based in common sense. Many of the suggestions here pertain to the most basic of all sales traits: persistence. It’s refreshing to hear a sales guru say simply that it’s a salesman’s basic job to make the call, and he has no one but himself to blame if he doesn’t. The advice here is grounded in hard work: show initiative, do your homework, know your product, cater to your customer, be yourself and don’t make phony pitches. More distinctively, Beck corrects a lot of myths that actually harm your ability to make a sale. Of course, if you’re a weathered sales veteran this information is not exactly breaking news. But if you’re always looking to sharpen up your skills - and in this day and age you should be - getAbstract recommends this well organized and conversational manual.

Summary

What Is Selling?

Millions of unsuccessful sales people have one thing in common: They’re not selling because they’re waiting for the customers to come to them. Salespeople aren’t the only ones who make this mistake. Plenty of people in other professions have this damaging attitude at work and in their personal lives. They’re waiting for something - a big sale, a promotion, a larger house, a winning lottery ticket, a better job, a better life. Waiting gets you nowhere. Things don’t come to you; you go out and make them happen. In sales, you must take the initiative and become proactive. Customers won’t call you; you have to call them. Plenty of people who are classified as working in sales are not actually selling:

  • Answering the phone and taking an order is not selling.
  • Sitting by a cash register and smiling at customers is not selling.
  • Showing your wares and haggling over price is not selling.
  • Visiting a corporate client and telling them about your new "solutions" is not selling.

So, what is selling?

  • Answering the phone and digging a little deeper.
  • Walking away from the cash register and showing...

About the Author

Terry Beck is a sales performance consultant who has worked with several Fortune 100 companies. He worked with Xerox Canada where he was National Sales Trainer and winner of the President’s Club and Sales Rep of the Year awards. He lives in Wilmington, Delaware.


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