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Evolve or Die

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Evolve or Die

Seven Steps to Rethink the Way You Do Business

Wiley,

15 min read
10 take-aways
Text available

What's inside?

No one excels by ignoring painful realities. Open your eyes, respond, adapt and succeed.

Editorial Rating

6

Recommendation

This book is entrepreneur and musician Robin Crow’s cry for action from the American people. He warns that “overpopulation, diminishing natural resources,” increasing energy needs and “environmental damage” threaten the American way of life and of business. He cautions that the disaster train is chugging around the bend while Americans are playing on the tracks. Acknowledgement of and adaption to tomorrow’s harsh realities is the only way to survive and succeed. Unfortunately, Crow doesn’t duplicate his passion for the issues by offering an in-depth, germane plan of action. His “seven-step challenge” is a bit broad for practical application, although he uses sound examples and shares engaging personal stories. getAbstract recommends putting down your bottled water, turning off the latest reality show and reading this much needed wake-up call. His outline gives you a starting point. You’ll figure out what to do.

Summary

The “Perfect Storm”

Countries around the globe face serious challenges. However, you wouldn’t know that from watching the evening news, where some fashion model’s latest antics are the lead story. Sensationalism and voyeurism have replaced hard news, because flashy commentators who scream the loudest receive the highest ratings. In the meantime, reports about wars or new energy initiatives barely garner any media attention, although several real issues pose a serious threat to the American way of life, as well as to the way the US and its global partners conduct business now and will conduct it in the future.

The four issues converging to form a perfect storm that threatens society and business are:

  1. “Overpopulation” – Overpopulation is not a theory; it is a fact. Moreover, the growing population strains finite resources such as water, food, fossil fuels and space.
  2. “Diminishing natural resources” – Individuals in developed countries consume 32 times more resources than their counterparts utilize in underdeveloped parts of the world. To survive, businesses will have to learn how to achieve better...

About the Author

Robin Crow worked as a musician for two decades and now owns Dark Horse Recording in Tennessee. He is also a frequent public speaker.

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