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The Perfect Pitch

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The Perfect Pitch

How to Sell Yourself for Today's Job Market

Warner Books,

15 min read
10 take-aways
Text available

What's inside?

Whether you're selling a product, a service, an idea or yourself, there's one thing you can't do without: The Perfect Pitch.


Editorial Rating

6

Qualities

  • Applicable

Recommendation

David Andrusia draws on his varied experiences - in marketing, as an executive, and as a career consultant - to teach you to create and deliver the perfect pitch, in person or on paper. Cleverly and clearly written, this book provides plenty of winning pitches from real-life employees and prospective employees. It includes ample insights into getting your next job, winning a promotion, or obtaining approval for your idea. It shows you how to get what you want by meeting the needs of those hearing your pitch. getAbstract highly recommends this book to people in business at every level. After all, everybody has to pitch something to someone nearly every day.

Summary

What is a Pitch and Why Do I Need One?

When you believe in yourself, you have a greater chance of achieving your dreams. That belief inspires you to show the world, in creative ways, what you have to offer. It’s also the foundation for the perfect pitch - to bosses, managers, or anyone else you want to persuade. You use a pitch to "sell" your ideas. A pitch is essentially a proposal, either verbal or on paper. Your resume and cover letter are key components of the most basic of pitches, the "paper pitch."

A good paper pitch - one that inspires people to interview you - goes beyond the basics. It includes not just your accomplishments for past employers and what you can achieve for prospective ones. Your cover letter should go beyond the standard "I-am-responding-to-your-company’s-ad-for" approach. Instead, write a lively letter that reflects your personality and shows what you have to offer - while still coming across in a professional manner. Do not use the timeworn ending of "Please call me if you would like to discuss this further," which sounds like a plea. Instead, end your letters with: "I would welcome the opportunity to meet you to discuss how I can help." ...

About the Author

David Andrusia is a career consultant who has held executive posts at Revlon, Swatch USA, and New Line Cinema, where he was head of marketing for the home video group. A graduate of Columbia University and the Sorbonne, he earned his master’s degree at the Annenberg School of Communication at the University of Pennsylvania, and studied marketing at the Wharton School. He now helps his clients "get the jobs of their dreams." He lives in Los Angeles and New York.


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