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Jonathan Rothermere on Thinking Big About Digital Businesses

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Jonathan Rothermere on Thinking Big About Digital Businesses

A Conversation with the Chairman of the Daily Mail and General Trust

Boston Consulting Group,

5 min read
5 take-aways
Audio & text

What's inside?

How do you guide your business through a period of technological upheaval?

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

When Jonathan Rothermere took the helm at the Daily Mail and General Trust (DMGT) in 1998, the media sector was in the eye of a storm. The rise of digital technology was threatening to drown the newspaper industry, and while many of its competitors sank, DMGT swam and emerged stronger than ever. In this brief interview with the Boston Consulting Group’s Paul Zwillenberg, Rothermere recalls his experiences and outlines some tactics to deploy in the face of technological upheaval. getAbstract believes his candid remarks could provide a lifeline for entrepreneurs and business executives in the media sector who are treading the choppy waters of the digitalization squall.

Summary

When Jonathan Rothermere first took the reins at the UK-based Daily Mail and General Trust (DMGT) media empire in 1998, the newspaper industry was undergoing a tough transition. In reaction to the threat digital media posed, DMGT sought to de-emphasize its newspaper operations; grow its subscription-based media business, especially among business-to-business (B2B) clients; and expand internationally. Rothermere launched MailOnline, now the world’s most visited news website. While newspaper sales once accounted for 80% of DMGT’s revenues, B2B sales ...

About the Speaker

Jonathan Rothermere is the chairman of the UK-based Daily Mail and General Trust. Paul Zwillenberg is a partner and managing at the Boston Consulting Group.


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