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Ben Cohen and Mal Warwick
Values-Driven Business
How to Change the World, Make Money, and Have Fun
Berrett-Koehler, 2006
What's inside?
Aligning your business practices with your values can soothe both your conscience and your pocketbook.
Recommendation
Using examples from their personal experiences and from a wide variety of U.S. companies, Ben Cohen and Mal Warwick show how companies have incorporated socially progressive and environmental values into their daily business practices. The authors insist that companies can help their communities and make money at the same time, adding a new dimension to traditional business models, which focus only on profits. Although the authors’ enthusiasms sometimes carry them away - for example, they insist that customers who don’t share your values will respect you so much for them that they’ll stay loyal anyway - the "values-driven business" is an idea whose time has come. getAbstract recommends this book to business owners large and small who want the benefits of their work to extend beyond just themselves and their stakeholders.
Summary
About the Authors
Ben Cohen is co-founder of Ben & Jerry’s ice cream company, president of Business Leaders for Sensible Priorities and a founding member of the Social Venture Network. He is the co-author of Ben & Jerry’s Double Dip: Lead With Your Values and Make Money, Too. Business leader and consultant Mal Warwick is chair of the Social Venture Network Advisory Board.
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