Social Media for the Executive: Maximize Your Brand and Monetize Your Business

Social Media Is Not a Passing Fad, but an Entirely New Way of Doing Business Brands that will thrive from now on are those with executives that understand the incredible opportunity the rapidly growing social cloud offers them and commit to excellence in managing their social media presence. Whether you like social media or not, feel comfortable with it or not, engage in it or not, you cannot afford to ignore it because many of your competitors are using it effectively. With Social Media for the Executive: Maximize Your Brand and Monetize Your Business, learn to: Leverage the three C s of social media success, Create a winning social media strategy, Measure social media ROI (return on investment) and ROR (return on relationship), and use both to boost your bottom line and more!

ISBN: 9781939250087
Language: English

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Submitted by anonymous user
June 5, 2013


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Reviewed by Koni Gebistorf
June 12, 2013

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