What Great Brands do
Building an exceptional brand, however, can be one of the most overwhelming and elusive challenges organizations face. With her finger on the pulse of today's competitive business landscape, Denise Lee Yohn knows more than most how to create, sustain, and leverage a great brand. Her writing style coaches readers in a warm and conversational way as she offers up-to-the-minute advice, inspiring examples of organizations that have done it right, and cautionary tales of some who haven't. If you care about building your brand to grow your business, you can't afford not to read What Great Brands Do by Denise Lee Yohn
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