What Great Brands do

Building an exceptional brand, however, can be one of the most overwhelming and elusive challenges organizations face. With her finger on the pulse of today's competitive business landscape, Denise Lee Yohn knows more than most how to create, sustain, and leverage a great brand. Her writing style coaches readers in a warm and conversational way as she offers up-to-the-minute advice, inspiring examples of organizations that have done it right, and cautionary tales of some who haven't. If you care about building your brand to grow your business, you can't afford not to read What Great Brands Do by Denise Lee Yohn

Submitted by Goran Lukic

Denise Lee Yohn
ISBN: 9781118611258
Language: English

Thumbnail

Actions

  Being reviewed
Submitted by Goran Lukic
January 19, 2014


  Selected
Reviewed by Koni Gebistorf
January 22, 2014

We are considering the content you've suggested for a summary, and we'll inform you once that summary goes online. Please note that we secure rights for everything we summarize – this may take a while.

Sometimes, we decide against a summary later, because we prefer another, similar publication, or because the rights owners don't want us to summarize their content. We thank you for your understanding if that should be the case with your suggestion.


  Summarized and online
Activated by Elisabeth Nitzsche
October 16, 2014