The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia
The book outlines how Chinese firms are fast moving up the value chain to compete with western firms on innovation and value, not just price. The book also looks at changing Chinese consumer trends and what that means for companies and countries around the world. This is a follow up book to "The End of Cheap China" that Getabstract reviewed in 2012 and named one of the editor's picks.
Shaun Rein, John Wiley & Sons, 2014-12-03
ISBN:9781118926765Language: English
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Being reviewedMay 12, 2014
SelectedMay 14, 2014
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