Challenger Marketing: Succeeding In Today's B2B Battleground

This is a great video that shows marketing professionals how to apply the book The Challenger Sale. In this session, Adamson challenged marketers to rethink content marketing and lead generation by leading with commercial insight.

Submitted by David Forry

Brent Adamson CEB May 21, 2014



  Being reviewed
Submitted by David Forry
November 16, 2016

Reviewed by Deirdre Cody
December 8, 2016

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