Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

Seems there are not many summaries on customer centricity available, this book looks at the overall customer lifetime..

Submitted by Sandra Hold

Peter Fader, Wharton Digital Press, 2012-05-15
ISBN: 9781613630167
Language:English

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Submitted by Sandra Hold
January 21, 2019