The Human Brand: How We Relate to People, Products, and Companies

People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartpho

Chris Malone,, Jossey-Bass, 2013-10-07
ISBN: 9781118611319


  Being reviewed
Submitted by anonymous user
October 4, 2019

Reviewed by Koni Gebistorf
October 24, 2019

After considering what we already have in our library and what our demands are at present, we've concluded not to summarize your suggestion. Sometimes we have to turn down even very good suggestions because they don't quite fit into any of our library's categories, because we've already covered the topic extensively, because the suggested content is too old (we focus on releases from the current year), or because we are unable to summarize this content due to legal restrictions. We thank you for your understanding. Please also understand that due to the amount of suggestions we get, we can't elaborate in detail on why we've decided against a particular one, but rest assured that we examine them all diligently.