Buy Back Your Time

Dan Martell is many things: a serial entrepreneur, the head of Martell Media, an influencer with a massive social media following, and the founder of the SaaS Academy, an organization that helps successful entrepreneurs scale their companies. Beyond business, Martell is a triathlete, husband, and father who dedicates time each day to his family. Given his background, Martell clearly taps into his lived experience in Buy Back Your Time. His goal is to teach founders to recognize the value of their time so they can invest it not only in their businesses but also in “the seven pillars of life”: health, hobbies, spirituality, friendships, love, finances, and mission.

Hire, Don’t Hustle

Martell believes that many entrepreneurs undervalue their time and overestimate the necessity of suffering to achieve success. They hustle 24/7 and grind through hours of energy-draining tedium, jeopardizing their relationships and health while inadvertently sabotaging business growth through poor decision-making. Instead, asserts Martell, founders ought to frame their time as their most valuable asset and invest it in ways that energize them. Martell’s secret? The Buyback Principle: “Don’t hire to grow your business. Hire to buy back your time.”