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Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.

Philip Kotler, et.al., Wiley, 2016-12-05
ردمك:9781119341208
اللغة: الإنجليزية

الإجراءات

  قيد المراجعة
مقدم من Linda Wohlfarth
5 أبريل 2017


  محدد
تمت المراجعة بواسطة Koni Gebistorf
5 أبريل 2017

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  ملخص ومتصل بالإنترنت
تم التفعيل بواسطة Elisabeth Nitzsche
24 أكتوبر 2017