This item can be returned in its original condition for a full refund or replacement within 30 days of receipt. You may receive a partial or no refund on used, damaged or materially different returns.

Read full return policy

Payment

Secure transaction

Payment

Secure transaction

We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more

Details

$1.47

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc... Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc... See less

$3.98 delivery Monday, May 13. Details

Select delivery location

Only 1 left in stock - order soon.

$$6.99 () Includes selected options. Includes initial monthly payment and selected options. Details

Access codes and supplements are not guaranteed with used items.

Enhancements you chose aren't available for this seller. Details

${cardName} not available for the seller you chose

${cardName} unavailable for quantities greater than ${maxQuantity}.

Ships from and sold by glenthebookseller.

Other sellers on Amazon

New & Used (47) from $5.06 & FREE Shipping

Follow the authors

Macrowikinomics: Rebooting Business and the World Hardcover – September 28, 2010

by Don Tapscott (Author), Anthony D. Williams (Author)

4.1 58 ratings

See all formats and editions

{"desktop_buybox_group_1":[{"displayPrice":"$6.99","priceAmount":6.99,"currencySymbol":"$","integerValue":"6","decimalSeparator":".","fractionalValue":"99","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"b76KzkAXx8F5%2BRDN1hwJ9SWu3Xkb%2FW1lMjgwKaQHGPK9jI4mKahPscqgQp1FEdTEBn7XYTaecNOe7s%2FSlpYiPGrnfYA7f%2FOi6XukvDisAsHCEsfLR9uj1ydOcPZxculcTgHq1PRY65ZUKpJE%2FudNBjEmux%2Bc347nttvoQd2OYUs8pX2RESEAX3pWkAPtWNjI","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$1.47","priceAmount":1.47,"currencySymbol":"$","integerValue":"1","decimalSeparator":".","fractionalValue":"47","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"b76KzkAXx8F5%2BRDN1hwJ9SWu3Xkb%2FW1lQyiVTruI6Xbi08F1%2BL%2BVBw75StoFH5V0KHQMciNyqHFGJzQQ1z2nwpUXqzZBMh6RHFO5dwF%2BhX8fIS6fyKlQCUU84g2SM599X0WZSfffB4Ag1FCywTu4heWab7ls6xP5EIp8OlEjdkeO1Kdkad9d43nBUn%2FAfJ57","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

In their 2007 bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever.

Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors-one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable.

Tapscott and Williams show that in over a dozen fields-from finance to health care, science to education, the media to the environment-we have reached a historic turning point: cling to the old industrial-era paradigms or use collaborative innovation to revolutionize not only the way we work, but how we live, learn, create, govern, and care for one another. You'll meet innovators such as:

* An Iraq veteran whose start-up car company is "staffed" by over 4,500 competing designers and supplied by microfactories around the world
* A microlending community where 570,000 individuals help fund new ventures-from Angola to Vietnam
* An online community for people with life-altering diseases that also serves as a large-scale research project
* An astronomer who is mapping the universe with the help of 250,000 citizen scientists

Tapscott and Williams once again use original research to provide vivid new examples of organizations that are successfully embracing the principles of wikinomics to change the world.

Visit www.Macrowikinomics.com.

Print length

432 pages
Language

English
Publisher

Portfolio
Publication date

September 28, 2010
Dimensions

6.25 x 1.5 x 9.25 inches
ISBN-10

9781591843566
ISBN-13

978-1591843566
See all details

Frequently bought together

Macrowikinomics: Rebooting Business and the World

$6.99

Get it May 10 - 15

Only 1 left in stock - order soon.

Ships from and sold by ZBK Books.

+

$33.88

Usually ships within 5 days

Ships from and sold by Amazon.com.

Total price:

To see our price, add these items to your cart.

Try again!

Details

Added to Cart

One of these items ships sooner than the other.

Show details Hide details

Choose items to buy together.

Tapscott Tapscott, Don
1,574
Paperback
42 offers from $2.16
Don Tapscott
201
Hardcover
117 offers from $1.24
Don Tapscott
26
Hardcover
41 offers from $5.00
Don Tapscott
27
Hardcover
42 offers from $2.97
Don Tapscott
143
Hardcover
85 offers from $2.32
Don Tapscott
60
Hardcover
66 offers from $4.12

Editorial Reviews

Review

"MacroWikinomics takes the art of mass collaboration and breaks it down to a science with strategies for the rebuilding our institutions for this time of profound change."
--Lazaro Campos, CEO, Swift

"The MacroWikinomics assertion that 'there has never been a more exciting time to be human' is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about enabling human potential."
--Michael Dell, President and CEO, Dell inc.

"Tapscott and Williams are the world's foremost thought leaders in the arena where human behavior, digital innovation and societal challenges intersect. Each of us-whether leaders of global institutions or individual citizens of the world-would be wise to follow their counsel as we attempt to mitigate the challenges and embrace the opportunities we collectively face."
Brian J. Dunn, CEO, Best Buy Co., Inc.

"MacroWikinomics connects the big picture of business, culture and society with what is really going on in the trenches of the new digital world. Don Tapscott and Anthony Williams re-affirm their authority by offering facts in the style of demographers and by storytelling in the manner of acute social observers. Leaders of the future must take their lessons on co-creation and authenticity to heart."
--Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne

"When Tapscott and Williams released Wikinomics, it heralded a new era of collaboration -- one that has had a profound impact on how business is done. Now with "MacroWikinomics, they sow how business, government and civil society and people everywhere can leverage technology to work together in new ways to solve the greatest problems of our multi-polar world. Critical reading for those who want to help shape the new agenda."
--Bill Green, Chairman and CEO, Accenture

"Macrowikinomics sets out comprehensively and holistically, what it will take to reset the post crisis world, harnessing the power of the Net and the NetGeneration."
--Ian Hudson, President EMEA, Dupont

"Once again Don and Anthony nailed it. There is no better team to tell us what's coming next. This is a must read if you want to know how mass collaboration in a re-booted world will transform us."
--Jeff Joerres, Chairman and CEO, ManPower

"Like Lewis and Clark for the digital age, Tapscott and Williams have explored the borders, boundaries and landscape of the new interdependent world. They are the cartographers of the 21st century and Macrowikinomics is a map for the transformational voyage we surely must take."
--Kevin Kelly, CEO, Heidrick and Struggles

"A magnificent work, Tapscott and Williams guide us through the labyrinth of a new world where everything is being redesigned by collaboration on the Internet. MacroWikinomics follows the threads of collective intelligence as they reweave the fabric of our institutions."
Kevin Kimberlin, Chairman of Spencer Trask & Co

"A provocative and powerful series of ideas and case studies which challenge every leader to seize the opportunity to "make a difference." The fresh perspectives in Macrowikonomics should inspire all of us to collaborate in new ways to leverage talent and ideas from every corner of the world and develop new solutions to meet the challenges we are facing today."
--Craig Mulhauser, CEO, Celestica

"A Masterpiece. An iconic & defining book for our time. Macrowikinomics shows us a future ready to be shaped (and saved) by a global network of extracurricular thinkers. Once again, Don and Anthony prove that in the new global economy it's much better to throw ideas than to throw elbows. Take heart and take heed, technology has shrunk the world so we can grow it anew. And the seeds are all in here."
--Mark Parker, CEO, Nike Inc.

"Tapscott and Williams have crafted a blueprint to a better world for our children. Macrowikinomics defines the agenda for systemic change we need, and ignore at our peril."
-Kal Patel, Executive Vice President, Best Buy

"Majestic-- breathtaking in its breadth, coverage, and richness of detail. Don and Anthony have taken the trends of collaboration, openness, sharing, integrity and interdependence, and placed them in pragmatic real-life contexts across a plethora of spheres covering government and citizenship, healthcare, education, transportation, media and banking. Thoroughly recommended for anyone who's interested in seeing how the world is changing."
-JP Rangaswami, Chief Scientist, BT Group PLC

"Tapscott and Anthony Williams' insights about the power of collaborative innovation and open systems, and their call to 'reboot' our institutions - usiness, education, media, government - hasn't come a minute too soon. Macrowikinomics inspires by chronicling these pathbreaking developments and pointing the way forward for all of us."
--Eric Schmidt, CEO Google

"A rich and expansive guide to not only adapting to but also mastering our digital future. A must read for any decision maker!"
-Klaus Scwabb, Founder and Executive Chairman, World Economic Forum

"MacroWikinomics underscores the critical importance of transparency, participation and collaboration among business, government and citizens in addressing global challenges like corruption."
Nancy Zucker Boswell, Managing Director, Transparency International

About the Author

Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as The Wall Street Journal, The Financial Times, Harvard Business Review, The Globe and Mail and Forbes and appeared on national broadcast media around the world. Both live in Toronto.

Product details

ASIN ‏ : ‎ 1591843561
Publisher ‏ : ‎ Portfolio (September 28, 2010)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 432 pages
ISBN-10 ‏ : ‎ 9781591843566
ISBN-13 ‏ : ‎ 978-1591843566
Item Weight ‏ : ‎ 1.41 pounds
Dimensions ‏ : ‎ 6.25 x 1.5 x 9.25 inches

Best Sellers Rank: #4,923,307 in Books (See Top 100 in Books)
- #8,790 in Telecommunications & Sensors
- #9,915 in Internet & Telecommunications
- #33,314 in Business Management (Books)

Customer Reviews:
4.1 58 ratings

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Videos

Help others learn more about this product by uploading a video!

Upload your video

About the authors

Follow authors to get new release updates, plus improved recommendations.

Don Tapscott
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Don Tapscott is the CEO of the Tapscott Group and the bestselling author of Wikinomics, The Digital Economy, and a dozen other books on technology, business, and society. He is currently the fourth most influential management thinker in the world according to Thinkers 50. He is an adjunct professor at the Joseph L. Rotman School of Management at the University of Toronto and the Chancellor of Trent University.
See more on the author's page
Anthony D. Williams
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Anthony D. Williams is vice president and executive editor at New Paradigm and the author of numerous influential reports.
See more on the author's page

Customer reviews

4.1 out of 5

58 global ratings

How customer reviews and ratings work

Sort reviews by

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Terri L. Griffith

Macrowikinomics: A Reference Book for the Future

Reviewed in the United States on October 8, 2010

Verified Purchase

My initial take is that Macrowikinomics is a reference book for the future. Tapscott and Williams provide five principles of wikinomics: collaboration, openness, sharing, integrity, and interdependence (a slight edit from 2006: openness, peering, sharing, and acting globally). They use these principles to rethink possibilities from education and healthcare to government, banking, media, and the environment. They highlight early movers in each of these realms and so give foundation to the reality of their claims. I had seen some of these examples before, but many were new. Perhaps more helpful than the examples themselves were the discussions of the complexities involved in revolutionizing each of the topics. Tapscott and Williams may be visionaries, but they are also realists.

For example, one of their early examples is how Novartis published its raw research data for any research team to use. This data cost Novartis millions of dollars and years of research. The reported thinking is that translation of these results into new medicines will require a global effort. We all benefit as the huge number of leads are reduced by a larger group of participants. Norvartis still has a lead as they saw the data first and didn't include all their notes with the data. They stand to benefit, according to Tapscott & Williams, through increased demand, partnerships, and progress in other areas.

My more reflective take is that organizational leaders will do well to consider Tapscott and Williams' collection of examples and empower their organizations to take part. The question isn't whether or not organizations will take part. All organizations are part of this environment, whether actively or passively. With active leaders who understand the need to weave together technology tools, organizational practices, and their people (employees, customers, partners) -- great things can follow. Without active leaders great things may still follow, they just may not be what the formal leaders expect.

The concluding section of Macrowikinomics speaks to the active form of leadership. Whether in the executive suite or a small department, we can all consider their six rules (paraphrased):

Turn your good or service into a platform that others can use to create new value.
Thoughtfully assess what should be shared versus kept in-house.
Embrace self-organization and empower innovation.
Support the vanguard of enthusiasts.
Use a meritocracy to support collaboration versus hierarchy.
Leverage the Net Generation (building on ideas from Tapscott's Grown Up Digital).

6 people found this helpful

Helpful

Mark P. McDonald

Stronger at description and raising issues than providing actionable insight

Reviewed in the United States on September 29, 2010

Verified Purchase

Using the power of each of us to solve problems that challenge all of us is the central premise of Macrowikinomics. Tapscott has always been good at spotting, shaping and branding trends and this book is no exception. However, this book repeats and restates earlier ideas rather then moving forward to the next logical question of how we do this.

I am sorry to provide a less than enthusiastic review, as I am sure others will find this book revolutionary. However, I am reviewing the book as someone who wants to learn how to make the changes that Tapscott and Williams advocate in my company and industry.

The authors do cover different industries and mention emerging companies giving the impression that the book breaks new ground. However, readers familiar with Tapscott's other works will find that this book repeats and restates Wikinomics more than it covers new ground. It is clear that Tapscott and Williams are looking at this issue from the macro economic rather than business perspective. Is there microwikinomics in the wings?

The book's structure reinforces this observation as it starts by revisiting the basics of the Wikinomics and the five principles of networked intelligence: Collaboration, Openess, Sharing, Integrity and Interdependence. The authors next concentrate on discussing the complex challenges and industries under threat. These include: Green energy, Transportation, Education, Health Care, Media and Government.

The middle section repeats the same pattern of describing their issue, the inability of modern approaches to address the issue and examples of companies using wikinomics to address the issue which that authors report are too early to be reshaping the world we live in.

The last part of the book concentrates on the challenges posed by wikinomics. In my opinion these last two chapters are the more valuable parts of the book, particularly for someone who has already read Wikinomics. But these chapters, like the rest of the book, raises more issues than it resolves.

Recommendations

If you are a wikinomics fan, then you will probably buy the book no matter what anyone says. As a reader familiar with Wikinomics I found more examples but little in the ways of new ideas or applications. The examples are interesting but they lack specifics of how you apply wikinomic principles.

This is a four star book, if you are new to Wikinomics. Macrowikinomics has more examples of than the original book. I would suggest reading Chapters 1-4, then the chapters related to your industry and finish with chapters 18 and 19. This should make the book about 150 - 200 pages which is an appropriate length.

This is a three star book for those who enjoyed Wikinomics and wanted to learn more about how leaders are applying these ideas rather than where the ideas could be applied. I had hoped for more than an expanded restatement of the earlier book.

Strengths

Comprehensive in tackling a diverse set of global issues and industries. The breadth of Tapscott and William's discussion illustrates the broad ability of social media and mass collaboration to change the way the world works.

Company specific examples are interesting and they do illustrate that people are applying these ideas in each of these areas, but the examples are general marketing level descriptions rather than providing actionable advice.

The beginning and the end of the book are quite clear and provide a good overview of the ideas in the book. These include chapters 2, 4, 18 and 19.

Challenges

The authors have had more than three years since the introduction of Wikinomics to understand how these forces work in companies. Unfortunately there is little of this understanding in the book. It does not discuss how to address significant issues such as assigning responsibility, accountability, management, measurement and rewards. These are issues that people running companies need to face and ones that people studying rather than living the problem can overlook.

The authors are at times strident in their dismissal of current governments, companies, industries and individuals. Throughout the book the authors are clear that they believe that believe that wikinomics is the only way to solve these issues. This may be a good way to energize people around social issues, but it does little to help people apply these ideas to evolve from where they are to where they need to be.

Americans appear to be the primary audience for the book. While Tapscott and Williams mention India and China, their intended audience is people in the U.S. This is surprising given the author's calls for a coordinated global response to economic and environmental issues.

The book is long at over 400 pages; in large part because of the middle chapters follow a similar structure, which makes the book seem repetitive and reinforces the impression that the authors believe that the same solution applies to every situation.

The notion of 'rebooting business and the world' is an interesting premise and an inaccurate description of what the authors intend since rebooting is used most often as a way of solving problems by resetting the system to its original configuration. This is not what the authors intend but it's the analogy they have chosen.

64 people found this helpful

Helpful

Lassi Kurkijärvi

A Challenge for Our Times - and a challenge for you

Reviewed in the United States on December 23, 2010

Verified Purchase

Working in the online media industry, many of the basic tenets of Wikinomics are already part of our everyday work & business. The ease of collaboration is changing the way we work: engaging our customers in product development, turning to openness for innovation rather than hiding our ideas (even within organizations), all the way to more mundane crowdsourcing of local news and news photos.

Reading Macrowikinomics, I was impressed by how the ideas presented in Wikinomics were taken further and expanded to present a clear opportunity and a challenge to the world we live in. In many places our lives would be made better if we were to co-operate and collaborate - the clear examples should be enough to sway all but the most dogmatic of readers. How are we to relinquish power and risk-averseness are things that can not be solved simply by writing a book, but the authors paint a way forward which we all should dare to tread. There is also a voice of realism: the deflatory impact of certain developments will be tough, but there is also a strong technological imperative driving the change described. Adapt and embrace it, or be washed out of business by those who learn how.

Read this and rework your way of thinking.

One person found this helpful

Helpful

Top reviews from other countries

Translate all reviews to English

Vedmani

Five Stars

Reviewed in Canada on October 22, 2015

Verified Purchase

Excellent.

Namitha

Must read for both digital natives and immigrants

Reviewed in India on July 24, 2014

Verified Purchase

Must read for those who want to understand how the wikinomy works and how it has changed the way we live and work.

Tembo

Neue Welt?

Reviewed in Germany on August 6, 2011

Verified Purchase

ich habe das Buch auf Empfehlung gekauft und gelesen. Es hat sich gelohnt. Wenn es auch etwas umständlich geschrieben ist, bringt es doch sehr viele Informationen. Ich konnte sie nutzen um in das Thema mit Gewinn und erfolgreich einzusteigen.

Translate review to English

Fiona

a paradigm shift to improve the way we live together

Reviewed in the United Kingdom on January 5, 2011

Verified Purchase

The subtitle of this book, Rebooting busininess and the world doesnt go far enough; Indeed what the book actually talks about is working on a different platform; a different structure; one that allows for harnessing relationships in a way that is far more valuable and changes the paradigm on which we do business.
The book highlights some of the outmoded economic thinking that we still work from, paying it full respect for being the vehicle that helped us build the world we have today and pointing out where it is now getting in the way of progress and is causing many of the problems that we face as a The authors then go on to give examples of where alternative paradigms have created different structures, different platforms on which to operate and which have the capacity to fully respect the earth and to narrow, rather than widen the gap between rich and poor.
Logically argued, written in a lively manner and crammed with information and ideas this book shows how we can transcend and include our old paradigm of economy in order to create a new world order.

Tony Kennedy/Aswalia Lawlor Kennedy

Required reading for those who 'get it'!

Reviewed in the United Kingdom on February 8, 2015

Verified Purchase

Fantastic book! Insights in a broad range of sectors and inovations and a call to 're-boot' our institutions. e.g. the first wave of digital 'e-government' has simply 'paved the cow paths' - 'focussing on automating existing processes and moving existing government services online'. Required reading for any serious disruptive innovators in a world where most people and systems 'don't (or can't), get it'!

One person found this helpful

See more reviews

Image Unavailable

Follow the authors

Macrowikinomics: Rebooting Business and the World Hardcover – September 28, 2010

Purchase options and add-ons

Frequently bought together

Popular titles by this author

Editorial Reviews

Review

About the Author

Product details

Videos

About the authors

Don Tapscott

Anthony D. Williams

Customer reviews

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Top reviews from other countries