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The Steve Jobs Way: iLeadership for a New Generation Hardcover – March 8, 2011

by Perseus (Author)

4.4 88 ratings

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The former Senior Vice President of Apple Computer and close colleague of Steve Jobs’s throughout his tenure, Jay Elliot takes readers on a remarkable tour through Jobs’s astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace,
and on to his rebirth at the helm of Apple, his involvement with Pixar, and the development of the iPod, iPhone, iPad, and much more, The Steve Jobs Way presents real-life examples of Jobs’s leadership challenges and triumphs, showing readers how to apply these principles
to their own lives and careers. Packed with exclusive interviews from key figures in Apple Computer’s history, this revealing account provides a rarely seen, intimate glimpse into the Steve Jobs you won’t see on stage, thoroughly exploring his management and leadership principles. From product development meetings to design labs, through
executive boardroom showdowns to the world outside of Silicon Valley, readers will see the real Steve Jobs, the “Boy Genius” who forever transformed technology and the way we work, play, consume, and communicate—all through the eyes of someone who worked side by side with Jobs. Written in partnership with William L. Simon, coauthor of the bestselling Jobs biography iCon, The Steve Jobs Way is the “how to be like Steve” book that readers have been waiting for.

Print length

242 pages
Language

English
Publisher

Vanguard Press
Publication date

March 8, 2011
Dimensions

6.75 x 1 x 9.75 inches
ISBN-10

1593156391
ISBN-13

978-1593156398
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About the Author

Jay Elliot served as the Senior Vice President of Apple Computer, responsible for all corporate operations, including HR, Facilities, Real Estate, IT, Education, and Pacific Rim Sales, plus corporate business planning, reporting directly to Steve Jobs, Chairman of the Board. Also, as a member of the Macintosh organization he helped Jobs develop the Macintosh computer from development to introduction. Elliot's articles and interviews have been published in the Wall Street Journal, New York Times, Time Magazine, and Fortune. He lives in California.

Product details

Publisher ‏ : ‎ Vanguard Press; First Edition (March 8, 2011)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 242 pages
ISBN-10 ‏ : ‎ 1593156391
ISBN-13 ‏ : ‎ 978-1593156398
Item Weight ‏ : ‎ 1.02 pounds
Dimensions ‏ : ‎ 6.75 x 1 x 9.75 inches

Best Sellers Rank: #2,440,430 in Books (See Top 100 in Books)
- #1,571 in Computers & Technology Industry
- #3,287 in Company Business Profiles (Books)
- #22,261 in Leadership & Motivation

Customer Reviews:
4.4 88 ratings

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Jay Elliot
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JAY ELLIOT was a senior member of the original Macintosh development team and helped Steve Jobs develop the original user interface inspired by Xerox PARC. Becoming Senior Vice President of Apple reporting directly to Steve, Jay ran all corporate operations including business planning, IT operations, Facilities, and HR for Apple worldwide. As a mentor, Jay was able to guide Steve in learning and utilizing the management principles Jay had learned at IBM and Intel, which helped make possible building Apple into a multibillion company and in turning Steve into the kind of leader who was able to inspire and create the society-changing Apple products.
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William L. Simon
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William L. Simon is the author or co-author of more than 30 books, including numerous New York Times, national, and international bestsellers. Born in Washington, DC, he holds two degrees from Cornell University, and has been a freelance writer ever since -- first as a writer of documentaries, corporate, and informational films, then as a book author. He is a member of the Writers Guild of America, West, and now lives in Los Angeles.
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4.4 out of 5

88 global ratings

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vidasia b.

The Steve Jobs Way

Reviewed in the United States on February 22, 2024

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I loved this read about how Steve Jobs was perceived as an excellent entrepreneur! Through the good and bad of his product innovations he remained dedicated and determined that his products would be superior,suitable and profitable!

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Brooklyn Joe

Interesting Book on Steve Jobs

Reviewed in the United States on June 28, 2011

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This book was quite interesting. What I found the most intesting is that this book was written by someone who actually knew and worked with Jobs on a day to day basis. Unlike many distant profiles, the author gives us an inside look as to what it was like to work hand in hand with this innovator on a regular basis.

As others have reviewed previously, this book is three books in one. Personally, I found the beginning a little boring and repetitive. There is nothing new that we do not already know from previous books on Steve Jobs. However, as the book progresses, it starts to get more interesting and informative. I particularly enjoyed reading about the Pixar days as well as his return to Apple in the late 1990's.

I recommend this book to anyone interested in a good business read and informative profile. However, I do recommend reading other motivational books on Steve Jobs as a strong supplement to this book. A couple of them were even written within a year ago. Overall, you will enjoy this book.

Reviewed in the United States on April 1, 2013

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Written in a very engaging manner. Motivates the heck out of anybody. Steve, the god of technology and details, is portrayed fabulously. It goes story by story. Issue by Issue. It is all about Steve and his style. Jay Elliot being a Senior VP gives valuable insights. 6 Stars!

Reviewed in the United States on March 25, 2013

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I love documentary-type books and this one really makes me feel the writer knows or had inside info as to the phsycological thinking of Jobs. I appreciated the fluidity of the writing.

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Saidul

Probably the best book on Steve Jobs

Reviewed in the United States on November 29, 2015

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I loved it better than his biography. Without being negative about the different aspects of this life, the book talks mostly about how focused and passionate he was on what he believed in - making a complex thing simple and beautiful.

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Ronald A. Krause

Stevie, Stevie, Stevie...

Reviewed in the United States on July 3, 2012

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I enjoyed Elliot's view and was rather amazed how loyal he was to Jobs. Although painting the rough side of Jobs, he did so with respect and digity...I found it curious what little mention the author received in STEVE JOBS...curious...

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Ian, Cheow Yu Yuan

A Good and Easy Read If You Want to Know a Little Bit more about Apple

Reviewed in the United States on October 9, 2011

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I finished the book within 2 days and able to grasp what it is like working at Apple... and how Steve Jobs revolutionize the company.

However, i find it to be too light in content.

Am looking forward to the full biography of Steve Jobs which is due to be released in few weeks time.

- Ian Cheow

2 people found this helpful

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Joseph Perez

Excellent Book

Reviewed in the United States on February 9, 2013

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Great analysis of Steve Jobs' leadership skills and how they propelled Apple into the stratosphere of great products. Jobs's inspiration and attention to detail is the reason Apple products will always be at the forefront of best-in-class.

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jason emslie

Five Stars

Reviewed in the United Kingdom on June 30, 2015

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Excellent book... Great read..Delivered on time.. Very happy this this item

J.D. Chanler

Brilliant!

Reviewed in Canada on June 1, 2013

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Hey - it's Steve Jobs... he was a genius and he cared. What more can be said.

It was my pleasure to also make a gift of this book to a young man who has learned much from Mr. Jobs work with computers.

John

Warum Apple-Produkte so vollendet und erfolgreich sind

Reviewed in Germany on June 25, 2011

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Dieses Buch ist keine einfache Biografie von Steve Jobs, Mitgründer und Chef von Apple. Es wurde von Jay Elliot geschrieben, der jahrelang effektiv der persönlche Berater von Steve Jobs war und ihn in allen Projekten eng begleitete. Jay Elliot hatte in leitenden Positionen in Computer-Konzernen wie IBM und Intel gearbeitet und war also mit der Arbeitsweise von vielen Topmanagern vertraut. IBM hatte er verlassen, weil die Firma so schleppend neue Ideen aufgriff und implementierte, obwohl sie über so viele hochtalentierte Forscher verfügte. Zufällig traf er Steve Jobs, just als er unerwartet arbeitslos geworden war, weil der Gründer seiner neuen Firma in einem Autounfall gestorben war und die Firma aufgehört hatte zu existieren. Jobs war damals 25, in T-Shirt, Jeans und Turnschuhen; Elliot 19 Jahre älter, mit Kravatte und Anzug das genaue Gegenteil. Jedenfalls fiel ihm schnell auf, daß Jobs vor Energie und Ideen förmlich sprühte. Jobs wiederum war beindruckt von Elliots Erfahrungen in der Computer-Industrie und bot ihm gleich eine Stelle bei Apple mit einem höheren Gehalt an. Zwei Wochen später fing Elliot bei Apple an.

Das erste Projekt war ein gemeinsamer Besuch im Forschungszentrum von Xerox, wo sie ein primitives Gerät sahen, das einen Cursor auf einem Bildschirm bewegen und somit Menüs öffnen konnte, eine Art Ur-Maus. Einen Monat früher war Jobs mit einer Gruppe von Apple-Ingenieuren da gewesen, aber die Ingenieure waren nicht begeistert. Bei diesem zweiten Besuch mit Elliot konnte Jobs klar erkennen, daß er die Zukunft des Computers gesehen hatte. Obwohl jung und impulsiv konnte er instinktiv erkennen, was seine Kunden zukünftig würden haben wollen, weil er selbst Computernutzer war. Elliot beschreibt ihn als den ultimativen Verbraucher, der ständig auf der Suche danach war, wie man die Bedienung des Computers benutzerfreundlicher und nützlicher machen könnte. Er wußte, daß es sinnlos wäre, Computernutzer zu fragen, was sie haben wollten, weil sie keine Vision haben. Nur wenn sie etwas sehen, können sie sagen, daß sie es unbedingt haben wollen. Jobs zitierte oft Henry Ford - wenn er seine Kunden gefragt hätte, was sie haben wollten, hätten sie geantwortet: "Ein schnelleres Pferd."

Jobs erkannte, daß viele Produkte nicht sehr erfolgreich sind, weil sie von verschiedenen Teams von Entwicklern stammen. Viele Komponenten werden von anderen Herstellern eingekauft, die Techniker brüten über die Elektronik, fremde Programmierer liefern, was gefordert wurde, die Mechanik kommt wiederum von woandersher. Das Ergebnis ist meistens ein Produkt, wo die einzelnen Konponenten nicht optimal zusammenarbeiten. Jobs sah ein, daß man möglichst alles in einem Team haben müßte, wo die verschiedenen Komponenten parallel entwickelt werden und somit optimal aufeinander abgestimmt sind. Das erklärt den Erfolg vom iPod und vom iPhone, zum Beispiel. Dazu kommt, daß Jobs es vozüglich versteht, seine Mannschaft zusammenzustellen und die Arbeiter zu motivieren. Intuitiv weiß er auch, was möglich und was unmöglich wäre. Oft sagten seine Techniker, es sei nicht möglich, das zu entwickeln, was Jobs haben wollte. Jobs ließ sich nicht abwimmeln. Und siehe da, die Techniker fanden einen Weg, daß zu realisieren, was der Visionär in Gedanken gesehen hatte.

Elliot schreibt sehr viel über Jobs' unkonventionelle aber sehr erfolgreiche Managementmethoden. Jobs ist ein Perfektionist und verlangt perfekte Arbeit von seiner Mannschaft, aber er schont sich selbst nicht. Und er vergißt nie, den Arbeitern zu danken. Er findet auch unkonventionelle Wege, diesen Dank sinnvoll auszudrücken. Ein Faktor, der die techniker begeistert und antreibt, ein vollendetes Produkt zu entwickeln, ist der Wunsch der Entwickler, das fertige Produkt selbst zu besitzen und zu benutzen. Das war besonders beim iPod der Fall. Deswegen legt Elliot in seinem Buch anderen Managern nahe, einige Eigenschaften von Jobs bei sich selbt zu realisieren.

Jobs ist nicht nur der ultimative Verbraucher, sondern auch der ultimative Verkäufer. Seine Präsentationen von Apple-Produkten sind legendär und unnachahmlich. Vollkommen ohne Skript trägt er eine Stunde oder zwei vor, ohne seine Zuhörer zu langweilen, und mit meisterhaftem Timing vollendet er die Präsentation mit einer beeindruckenden Demonstration. Und wenn etwas schiefgeht, ist er überhaupt nicht verlegen, sondern macht einfach weiter und überspielt das Malheur.

Ich fand das Buch so faszinierend, daß ich es ziemlich schnell durchlies und zum Schluß beschloß, die Windows-Welt zu verlassen und einen Apple-Computer zu kaufen, wo ich mich darauf verlassen kann, daß alles darin stimmig ist. Ich habe die englsche Fassung des Buches gelesen, aber die deutsche Übersetzung liegt auch schon vor.

8 people found this helpful

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Julie R.

Five Stars

Reviewed in the United Kingdom on October 10, 2018

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Bought as a gift. It was well received.

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