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Joe Girard's 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Life Paperback – November 13, 2012

by Joe Girard (Author)
4.7 4.7 out of 5 stars 116 ratings
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The World's Greatest Salesman Reveals the Techniques of His Astounding Success

This newest book from sales phenomenon JOE GIRARD--The 13 Essential Rules of Selling--provides all the ammunition you need to succeed in an economy where budgetsare being slashed and decision makers are scared to spend.

Named the offi cial world's greatest salesman by Guinness World Records, Girard covers everything from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one.

WHY JOE GIRARD IS #1 . . . JUST A FEW RAVES:

"Fantastic! The auditorium was jam-packed. They were sitting in the aisle! . . . Inspirational!" -- Harvard Business School

"It takes guts to be an entrepreneur. In that quest, Joe Girard's riveting book will empower you to become tomorrow's entrepreneurial legend." -- Warren E. Avis, founder, Avis Rent-A-Car

"[Girard is] the consummate salesman!" -- Forbes

"Girard captures the essence of rising to the top in any endeavor: Set ambitious goals and visualize success, work hard, persevere, and stick to your principles." -- Mary Kay Ash, founder and Chairman Emeritus, Mary Kay Cosmetics, Inc.

Read more Read less
Previous page
  1. Part of series
    MARKETING/SALES/ADV & PROMO
  2. Print length
    304 pages
  3. Language
    English
  4. Publisher
    McGraw Hill
  5. Publication date
    November 13, 2012
  6. Dimensions
    5.9 x 0.8 x 9 inches
  7. ISBN-10
    9780071799058
  8. ISBN-13
    978-0071799058
  9. See all details
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Editorial Reviews

From the Publisher

Joe Girard is a salesperson, a motivational speaker, and the author of How to Sell Anything to Anybody, How to Sell Yourself, How to Close Every Sale, and Mastering Your Way to the Top.

From the Back Cover

The author was named "World's Greatest Salesman" by Guiness for selling 13,001 cars; Inc. magaine listed him in its "10 Greatest Salespeople of All Time" list.

Product details

  • ASIN ‏ : ‎ 0071799052
  • Publisher ‏ : ‎ McGraw Hill; 1st edition (November 13, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 9780071799058
  • ISBN-13 ‏ : ‎ 978-0071799058
  • Item Weight ‏ : ‎ 14.6 ounces
  • Dimensions ‏ : ‎ 5.9 x 0.8 x 9 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 116 ratings

About the authors

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  1. Joe Girard

    Joe Girard

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  2. Tony Gibbs

    Tony Gibbs

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    Co-author of "Joe Girard's 13 Essential Rules of Selling. How to Be a Top Achiever and Lead a Great Life." (published - Nov. 2012, McGraw-Hill)

    With a background in radio broadcasting and corporate communications, Tony brings over 40 years experience to this book. Specializing in automotive sales and marketing communications, he has written countless dealership product, sales and service training, and motivational programs. He has also written numerous speeches for senior executives at the highest leadership levels in both Ford Motor Company and General Motors. Tony has collaborated with Joe Girard, "The World's Greatest Salesman (Guinness Book of World Records)" on other key promotional programs for over 10 years.

    See more on the author's page
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Customer reviews

4.7 out of 5 stars
4.7 out of 5
116 global ratings

Top reviews from the United States

Kindle Customer
5.0 out of 5 stars Must read for anyone in sales
Reviewed in the United States on August 9, 2020
Verified Purchase
Joe was in the guiness book of world records for selling the most cars. This by far is one of the most difficult things to accomplish. He has a lot of insight and anyone who wants to excel in sales, this book is a good read.
One person found this helpful
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Kindle Customer
5.0 out of 5 stars Very good read
Reviewed in the United States on January 27, 2017
Verified Purchase
This is a very good motivational book! Joe tells it like it is and shows you how he was successful in the auto industry. He gives very good tips on how a positive attitude and smile will help win over people.
One person found this helpful
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Craig Almon
5.0 out of 5 stars Wake up call!
Reviewed in the United States on March 26, 2016
Verified Purchase
Joe Girard is a legend in the car business and has achievements in that industry which boggles the mind. His ability to translate what he did and how he thought into practical advice for "life success" makes this book an unexpected gem! WELL WORTH the read! Thanks Joe!
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roger
4.0 out of 5 stars great book great rules
Reviewed in the United States on March 21, 2015
Verified Purchase
great book great rules. only thing is car dealerships don't work this way anymore and you don't really have an option either because managers lie to u and in turn u say what you hear which you think to be true, come back and its a lie. Frustrating job
3 people found this helpful
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Josie
5.0 out of 5 stars Magic Formula
Reviewed in the United States on May 18, 2015
Verified Purchase
I wanted a "magic formula' to kick start my sales,this is very close. I am now trying to put into practice the things Joe recommends. The book is well written, entertaining, easy to understand. Many of his "rules" are good life habits.
2 people found this helpful
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Daniel Illes
5.0 out of 5 stars Five Stars
Reviewed in the United States on June 17, 2018
Verified Purchase
very down to earth, simple to understand and sensational rules for every part of selling, thank you Joe.
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Sir Meca
3.0 out of 5 stars Basic - more for beginners
Reviewed in the United States on December 12, 2019
Verified Purchase
I really didn’t learn anything new as a veteran of 30years in the car business. It is certainly dated and not geared for the internet based business of today. Good basic practical information
One person found this helpful
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Top reviews from other countries

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Dr. Werner Groß
5.0 out of 5 stars Top Buch für alle im Vertrieb tätigen
Reviewed in Germany on March 21, 2021
Verified Purchase
Gut Verständlich geschrieben
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Him??
5.0 out of 5 stars I am addicted to sales books. I have all ...
Reviewed in Canada on May 5, 2017
Verified Purchase
I am addicted to sales books. I have all of Joe Girard's books. However, this one is an absolute top drawer.
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Robert Sekhose
5.0 out of 5 stars Changed and touched
Reviewed in India on June 19, 2018
Verified Purchase
I felt like as if it was a father talking to his son and telling him of all the lessons he has learnt in life and how to succeed using his advice. Thank you Joe. No one ever told me the things you wrote in your book like the way you said it. I am forever grateful to you.
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Tom Cassidy
5.0 out of 5 stars Terrific Book for Sales Professionals
Reviewed in the United Kingdom on January 8, 2016
Verified Purchase
While the style of this book won't appeal to everyone since it is very much about what the author did, it should make total sense to anyone who is trying to achieve something extraordinary in their life.

The fact that this guy managed to make any money at all selling American cars during this period is impressive in itself, but that he ended up as the top salesman in the world for 12 years in a row is no less than astonishing.

The only thing that would improve the book is a system to turn these 13 rules into an implementable plan.

But, that's something I can easily do by putting his 13 rules into a 13 week repeating cycle like Ben Franklin did with his 13 virtues.

All in all, an essential read for anyone trying to bring consistency into their sales method.

Highly recommended.
4 people found this helpful
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Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in India on July 4, 2017
Verified Purchase
best book of MR. GIRARD.
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