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Green Gone Wrong: Dispatches from the Front Lines of Eco-Capitalism Paperback – January 16, 2013

by Heather Rogers (Author)
5.0 5.0 out of 5 stars 4 ratings
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Faced with climate change, many counsel “going green,” encouraging us to buy organic food or a “clean” car, for example. But can we rely on consumerism to provide a solution to the very problems it has helped cause? Heather Rogers travels from Paraguay to Indonesia, via the Hudson Valley, Detroit, and Germany’s Black Forest, to investigate green capitalism, and argues for solutions that are not mere palliatives or distractions, but ways of engaging with how we live and the kind of world we want to live in.

A new afterword considers various ways in which national development might be freed from its dependence on economic growth, allowing for a decent standard of living without exhausting the planet’s resources.
Previous page
  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    Verso
  4. Publication date
    January 16, 2013
  5. Dimensions
    5.1 x 0.8 x 7.8 inches
  6. ISBN-10
    1844679012
  7. ISBN-13
    978-1844679010
  8. See all details
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Editorial Reviews

Review

“[An] excellent anatomy of greenwashing in corporate culture and personal life.”—Guardian

“The climate crisis is far too urgent to squander another decade on false solutions. This carefully researched, deeply human, and eminently sensible investigation arrives just in the nick of time. Let’s hope it inspires a radical course correction.”—Naomi Klein

“Heather Rogers offers a compelling commentary on the state of our contemporary civilisation.”—David Harvey

“Our livelihood is in conflict with our planet. Heather Rogers paints a vivid picture of the crisis to come unless we fundamentally change what and how much we consume. Green Gone Wrong is a book of hope because it tells us what is necessary—not what we want to hear.”—Neal Lawson

“Heather Rogers reminds us with vivid examples that there’s no way we can just subcontract our environmental conscience to the new breed of green marketers. We have a very narrow window to preserve some version of our planet, and we can’t afford the kind of egregious mistakes this volume identifies with such precision. If it’s too good to be true, it’s not true—even if it comes with a shiny green wrapper.”—Bill McKibben, author Eaarth: Making a Life on a Tough New Planet

“With deft and adventuresome reporting from around the world, Heather Rogers looks beneath the surface of today’s market-based “solutions” to our environmental challenges and skillfully distinguishes between reality and illusion. Business as usual won’t do, Rogers tells us, no matter how much we green it.”—Annie Leonard, author of The Story of Stuff

“Heather Rogers brilliantly and lethally exposes ‘green’ capitalism for the chicanery that it is. While it may be disappointing to find out that ‘organic’ and even ‘fair trade’ don’t mean squat—not to mention, of course, ‘carbon offsetting,’ which turns out to be even stupider than it sounds—these pages make clear what the answer is: stop making colorful excuses for the system that’s driving us off the cliff, and instead make shifts in our economic priorities to bring about real change. May Rogers’s book guide our feet.”—The Yes Men

“Green Gone Wrong doesn’t just go after easy targets like big corporations ... Rogers offers plenty of evidence that consumers who load up their shopping carts with organic food, for instance, may be unwittingly subsidizing big farm companies that are eradicating forests and defiling the soil in some developing countries.”—New York Times

“By going beyond exposé to analysis, Rogers gives a deeper assessment of environmental problems and solutions than the usual global-warming investigative book.”—Publishers Weekly

“Rogers “exposes how the “green” movement is failing to live up to the promise of sustainability and stewardship of the environment when the solutions are hijacked by economic and political interests. [Her] clear-headed approach proves effective in uncovering the truths behind the mantle of greenwashing.”—Booklist

“A compelling critique that exposes the inability of big business to provide sustainable energy.”—Morning Star

“This book is a detailed critique of how the market is failing to tackle climate change ... this is an essential tool for arguments against market solution to not only climate change but also social inequality.”—Socialist Review

“Heather Rogers ... makes a convincing argument that, as most of us have probably already suspected, we can’t simply buy our way out of the crisis that our planet is experiencing.”—Forbes

“Self-proclaimed environmentalists should read Heather Rogers’s stories and weep.”—New Scientist

“Readers will be troubled by the laundry list of fallacies at the heart of ‘green business,’ but the book’s final chapter, which discusses developing and very positive alternatives, will keep them from despairing.”—Harper's

“An entertaining and personal story ... Through every crisis an opportunity arises and this book argues against apathy in the struggle for a more sustainable world and for open debates about what society we want to create to live in. It is a fascinating read in an under-researched area.”—Oliver Hopkins, Morning Star

About the Author

Heather Rogers is a senior staff reporter at Remapping Debate. She has written for publications including the New York Times Magazine, Mother Jones, and the Nation. Her previous book is Gone Tomorrow: The Hidden Life of Garbage. She lives in Brooklyn, New York.

Product details

  • Publisher ‏ : ‎ Verso; 1st edition (January 16, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1844679012
  • ISBN-13 ‏ : ‎ 978-1844679010
  • Item Weight ‏ : ‎ 11.3 ounces
  • Dimensions ‏ : ‎ 5.1 x 0.8 x 7.8 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 4 ratings

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Heather Rogers

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5 out of 5 stars
5 out of 5
4 global ratings

Top review from the United States

Malvin
5.0 out of 5 stars Reveals the false promises of green capitalism
Reviewed in the United States on September 23, 2013
Verified Purchase
"Green Gone Wrong" by Heather Rogers is an astute piece of investigative reporting that reveals the false promise of green capitalism. Ms. Rogers is an accomplished reporter who specializes in environmental issues. This timely, accessible and eye-opening book will appeal to everyone interested in real solutions to the environmental crisis.

Ms. Rogers investigated the issues of food, shelter and transportation. Ms. Rogers traveled through North and South America, Asia and Europe to see first-hand if green capitalism can succeed. In the best cases, the author has discovered that earnest eco-minded ventures often struggle against vast institutional forces, calling into question their ability to survive over the long-term. In the worst cases, she has found evidence of rampant fraud and corruption with severe negative consequences for the environment. Her experiences strongly suggest that green capitalism often serves as a corporate ruse: by assuaging consumer's guilt over their wasteful consumption habits, green capitalism intensifies the resource extraction processes that deplete the natural environment while boosting corporate profits.

Assessing this dismal situation, Ms. Rogers believes that environmental solutions must be better designed to solve the problems of local communities. Comparing and contrasting the outcomes of green building projects in the UK and Germany, Ms. Rogers finds that success can be had when the right balance of social, political and economic forces converge in a cooperative manner. For example, the author discovers that community partnership and support can help make it possible for local organizations to affordably build houses that are far more comfortable and less energy intensive than conventional buildings.

Given that the free market system has abjectly failed the planet, Ms. Rogers encourages us to look beyond strictly capitalist solutions and seek out good ideas wherever they might be found. The task has become more urgent for the reason that green capitalism has deluded us into a false sense of security. As Ms. Rogers' work makes abundantly clear, it is not possible to reconcile a capitalist system that is predicated on endless growth with the goal of achieving a sustainable future for people and planet.

I highly recommend this outstanding book to everyone.
6 people found this helpful
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Top reviews from other countries

Amazon Customer
5.0 out of 5 stars It is NOT a happy read, but it shows what is really going ...
Reviewed in the United Kingdom on November 28, 2015
Verified Purchase
This book should be a must for everyone in the western world!
The real cost of going green is paid by millions of acres of rain forest that are cut down and burned for oil palm plantations. The corruption that big companies spread in far-away lands, the organic label that has no meaning in Paraguay`s sugar cane plantations where everything belongs to one big company that supplies the US market...etc. The truth is shocking!
It is NOT a happy read, but it shows what is really going on.
I believe it`s everyone`s human duty to educate themselves on how to save the planet.
It is up to us!
One person found this helpful
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