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Nir Eyal
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Hooked: How to Build Habit-Forming Products Hardcover – January 1, 2014

by Nir Eyal (Author), Ryan Hoover (Author)
4.5 4.5 out of 5 stars 8,842 ratings
Goodreads Choice Award nominee
See all formats and editions
Why do some products capture our attention, while others flop? 
What makes us engage with certain products out of habit? 
Is there a pattern underlying how technologies hook us? 

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. 

Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: 

- Practical insights to create user habits that stick. 
- Actionable steps for building products people love. 
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. 

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
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Previous page
  1. Print length
    184 pages
  2. Language
    English
  3. Publisher
    Lightning Source Inc
  4. Publication date
    January 1, 2014
  5. Dimensions
    5.5 x 0.75 x 9 inches
  6. ISBN-10
    0615978622
  7. ISBN-13
    978-0615978628
  8. See all details
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  1. Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact.
    Highlighted by 5,941 Kindle readers
  2. Variable rewards are one of the most powerful tools companies implement to hook users;
    Highlighted by 5,316 Kindle readers
  3. Painkillers solve an obvious need, relieving a specific pain, and often have quantifiable markets.
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Product details

  • Publisher ‏ : ‎ Lightning Source Inc; First Edition (January 1, 2014)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 184 pages
  • ISBN-10 ‏ : ‎ 0615978622
  • ISBN-13 ‏ : ‎ 978-0615978628
  • Item Weight ‏ : ‎ 1 pounds
  • Dimensions ‏ : ‎ 5.5 x 0.75 x 9 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 8,842 ratings

About the author

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Nir Eyal

Nir Eyal

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Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com

Customer reviews

4.5 out of 5 stars
4.5 out of 5
8,842 global ratings
Foundational for Viral Marketing Strategy
5 Stars
Foundational for Viral Marketing Strategy
For December 2023 I chose "Hooked" by Nir Eyal (2014/2019).I found this book on Amazon and it was highly rated and referred. I loved the context of this book and speaking to the psychological aspect of 'viral' videos/products/etc. It was a little out of date but I thought it was a good read to sharpen my viral marketing skills.~~~~~~~💡Here are my favorite quotes💡:"companies must learn not only what compels users to click but also what makes them tick.""predictable [feedback loops] don't create desire.""the exciting juxtaposition of relevant and irrelevant, tantalizing and plain, beautiful and common, sets [the] brain's dopamine system aflutter.""Many entrepreneurs fall into the trap of building products that are only marginally better than existing solutions.""Your product must ultimately be useful.""relationship triggers drive growth because people love to tell one another about a wonderful offer.""Looking for discrepancies exposes opportunities.""To initiate action, doing must be easier than thinking.""How many steps does it take before users obtain the reward they come from?""the wave of habit-forming technologies [are] the 'cigarette of this century'..."~~~~💭 That last quote reminds me of the Netflix documentary - "The Social Dilemma" https://lnkd.in/gqPJYX6d - which is a must watch.Nir did a great job explaining the parts of viral/addictive content and apps.An excellent read and perfect for that FOUNDATIONAL understanding of building a new app/tool/anything.
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Top reviews from the United States

Paul
5.0 out of 5 stars Foundational for Viral Marketing Strategy
Reviewed in the United States on February 7, 2024
Verified Purchase
For December 2023 I chose "Hooked" by Nir Eyal (2014/2019).

I found this book on Amazon and it was highly rated and referred. I loved the context of this book and speaking to the psychological aspect of 'viral' videos/products/etc. It was a little out of date but I thought it was a good read to sharpen my viral marketing skills.

~~~~~~~

💡Here are my favorite quotes💡:

"companies must learn not only what compels users to click but also what makes them tick."

"predictable [feedback loops] don't create desire."

"the exciting juxtaposition of relevant and irrelevant, tantalizing and plain, beautiful and common, sets [the] brain's dopamine system aflutter."

"Many entrepreneurs fall into the trap of building products that are only marginally better than existing solutions."

"Your product must ultimately be useful."

"relationship triggers drive growth because people love to tell one another about a wonderful offer."

"Looking for discrepancies exposes opportunities."

"To initiate action, doing must be easier than thinking."

"How many steps does it take before users obtain the reward they come from?"

"the wave of habit-forming technologies [are] the 'cigarette of this century'..."

~~~~

💭 That last quote reminds me of the Netflix documentary - "The Social Dilemma" https://lnkd.in/gqPJYX6d - which is a must watch.

Nir did a great job explaining the parts of viral/addictive content and apps.

An excellent read and perfect for that FOUNDATIONAL understanding of building a new app/tool/anything.
Customer image
Paul
5.0 out of 5 stars Foundational for Viral Marketing Strategy
Reviewed in the United States on February 7, 2024
For December 2023 I chose "Hooked" by Nir Eyal (2014/2019).

I found this book on Amazon and it was highly rated and referred. I loved the context of this book and speaking to the psychological aspect of 'viral' videos/products/etc. It was a little out of date but I thought it was a good read to sharpen my viral marketing skills.

~~~~~~~

💡Here are my favorite quotes💡:

"companies must learn not only what compels users to click but also what makes them tick."

"predictable [feedback loops] don't create desire."

"the exciting juxtaposition of relevant and irrelevant, tantalizing and plain, beautiful and common, sets [the] brain's dopamine system aflutter."

"Many entrepreneurs fall into the trap of building products that are only marginally better than existing solutions."

"Your product must ultimately be useful."

"relationship triggers drive growth because people love to tell one another about a wonderful offer."

"Looking for discrepancies exposes opportunities."

"To initiate action, doing must be easier than thinking."

"How many steps does it take before users obtain the reward they come from?"

"the wave of habit-forming technologies [are] the 'cigarette of this century'..."

~~~~

💭 That last quote reminds me of the Netflix documentary - "The Social Dilemma" https://lnkd.in/gqPJYX6d - which is a must watch.

Nir did a great job explaining the parts of viral/addictive content and apps.

An excellent read and perfect for that FOUNDATIONAL understanding of building a new app/tool/anything.
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3 people found this helpful
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Jay Shirley
4.0 out of 5 stars Great content, could use more polish.
Reviewed in the United States on January 10, 2014
Verified Purchase
First off, the content is absolutely worth 5 stars. I really hate to deduct a star but I think it warrants it and discuss why only 4 stars below. Nir Eyal's knowledge and experience is worth far more than the price tag here, and even though he has posted much of the same content on his blog this is in a more cohesive, easy to follow format.

I can honestly say that following the advice in this book will definitely help improve the products I build. As I was reading it I felt compelled to thrust my head into the top of my desk several times over. As he explained certain ideas I realized I had completely neglected them and they seemed so obvious. This is the hallmark sign of good advice; it seems so obvious you feel stupid for not already knowing it.

The book provides specific steps to implement the ideas and exercises, as well as a key bullet point list of important items to remember. This makes the end of each chapter incredibly valuable.

The negative, why it fell short of 5 stars for me:
There is no table of contents! It's really hard to utilize a book like this in the way it is intended without this. I like to quickly jump to different chapters, and without having a table of contents available it's impossible. I just get an empty list in "Go to...". There are more copy errors as well than what I would expect from a finished book, but they're relatively minor (or just a few moments of awkward phrasing). If the book is updated with a proper table of contents (and x-ray would be awesome) I'll be eager to change this to a 5 star review.
4 people found this helpful
Helpful
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Al
5.0 out of 5 stars Unlocking the Science Behind Habitual Products
Reviewed in the United States on September 21, 2023
Verified Purchase
"Hooked: How to Build Habit-Forming Products" is a deep dive into the psychology and science behind the products and services we can't seem to live without. Nir Eyal, with illustrative examples from Jamie Oliver, presents a compelling framework for understanding how habits are formed and how product designers can build solutions that cater to these ingrained patterns.

Central to the book is the "Hook Model" – a cycle that involves a trigger, an action, a variable reward, and an investment. Eyal meticulously breaks down each component, explaining how successful products seamlessly integrate into this model to drive user engagement and create sticky user experiences.

What sets this book apart is its blend of rigorous academic research with actionable insights for entrepreneurs and product managers. It challenges readers to think critically about the ethical considerations of creating habit-forming products while also offering tools and techniques to ensure that these products genuinely benefit users.

For anyone in the product design and development realm, "Hooked" is an indispensable guide. It offers a fresh perspective on user engagement, helping professionals craft products that not only captivate but also provide lasting value.
4 people found this helpful
Helpful
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Top reviews from other countries

J Silveira
5.0 out of 5 stars Great insights
Reviewed in Canada on March 28, 2024
Verified Purchase
Nir not only solidified my conviction in my idea but he also gave me a road map how to build a product that will be habit-forming, but have a positive impact on its user base.
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David
5.0 out of 5 stars Amazing
Reviewed in Mexico on May 15, 2023
Verified Purchase
Amazing reading, I really enjoyed it, My email strategies will get improved with some of this techniques
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David
5.0 out of 5 stars Amazing
Reviewed in Mexico on May 15, 2023
Amazing reading, I really enjoyed it, My email strategies will get improved with some of this techniques
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Amazon Customer
5.0 out of 5 stars Incredible book!
Reviewed in the United Kingdom on April 27, 2024
Verified Purchase
Every marketer must read it. Great explanation about habit-forming products with examples. Easy and interesting to read.
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Amazon Customer
5.0 out of 5 stars Incredible book!
Reviewed in the United Kingdom on April 27, 2024
Every marketer must read it. Great explanation about habit-forming products with examples. Easy and interesting to read.
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Richard Prem Penaranda
5.0 out of 5 stars A Must-Read
Reviewed in Germany on April 19, 2024
Verified Purchase
The title speaks for itself. This book explains how to properly ask questions to get the information you need. I have learned a lot and can now work more efficiently. It is my belief that this book should be part of every business related curriculum.
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Josh Thomas
5.0 out of 5 stars Great Book
Reviewed in India on April 4, 2024
Verified Purchase
"This book offers invaluable insights into the psychology behind creating products that captivate and retain users. Highly recommended for anyone involved in product development. Whether you're a seasoned entrepreneur or just starting out, 'Hooked' provides practical strategies to build products that people not only use but also love. An essential read for anyone looking to create successful and engaging products."
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