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Whiplash: How to Survive Our Faster Future Hardcover – Dec 6 2016

by Joi Ito (Author), Jeff Howe (Author)
4.3 4.3 out of 5 stars 325 ratings
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This "brilliant and provocative" (Walter Isaacson) guide shares nine principles to adapt and survive the technological changes shaping our future from the director of the MIT Media Lab and a veteran Wired journalist.

The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, transforming every aspect of society, from business to culture and from the public sphere to our most private moments. The people who succeed will be the ones who learn to think differently.

In Whiplash, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period:

  • Emergence over Authority
  • Pull over Push
  • Compasses over Maps
  • Risk over Safety
  • Disobedience over Compliance
  • Practice over Theory
  • Diversity over Ability
  • Resilience over Strength
  • Systems over Objects


Filled with incredible case studies and cutting-edge research and philosophies from the MIT Media Lab and beyond, Whiplash will help you adapt and succeed in this unpredictable world.
Previous page
  1. Print length
    320 pages
  2. Language
    English
  3. Publisher
    Grand Central Publishing
  4. Publication date
    Dec 6 2016
  5. Dimensions
    16.19 x 2.22 x 23.5 cm
  6. ISBN-10
    1455544590
  7. ISBN-13
    978-1455544592
  8. See all details
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Review

"WHIPLASH remarkably, entertainingly, and, most importantly, optimistically gives critical context for the exponential evolution in which we find ourselves, then provides a path toward adaptability and flexibility. In short, it's a badass read."


―J. J. Abrams

"This book is a brilliant and provocative guide to reading the tea leaves of technological change. It's a great mix of stories, analysis, and practical tips. Read it or get left behind."―Walter Isaacson, bestselling author of Steve Jobs and president and CEO, Aspen Institute

"Earnestly followed, their nine principles will promote fluidity, exalt hybridity, make our brains receptive and elastic, in other words prepare us to navigate our present and grow our future."―Paola Antonelli, senior curator, Museum of Modern Art

"This book is an essential and pragmatic guide to navigating our technologically accelerating future. Joi and Jeff have distilled nine excellent principles that you can ignore only at your peril. Read this book to accelerate your thinking and become part of the future instead of part of the past."―Reid Hoffman, cofounder, LinkedIn

"A vitally important book, one worth reading and then rereading. Joi and Jeff will open your eyes, inspire you, and help you teach the others. Every three pages you'll find another reason to reset what you thought you knew about the world. A must read."―Seth Godin, author of Survival Is Not Enough

"Readers interested in technology, science history, futurism, innovation, and entrepreneurship will find this book to be very fascinating, thought provoking, and focused."―Booklist

"This provocative gem is a must-read for anyone interested in the cutting-edge research and exploration happening at MIT's Media Lab, innovation at countless universities and companies worldwide, or futuristic thinking in general."―Publisher's Weekly

"This exhilarating and authoritative book actually makes sense of our incredibly fast-paced, high-tech society. A standout among titles on technology and innovation, it will repay reading--and rereading--by leaders in all fields."―Kirkus (starred review)

About the Author

Joichi "Joi" Ito has been recognized for his work as an activist, entrepreneur, venture capitalist, and advocate of emergent democracy, privacy, and Internet freedom. As director of the MIT Media Lab, he is currently exploring how radical new approaches to science and technology can transform society in substantial and positive ways. Ito has served as both board chair and CEO of Creative Commons, and sits on the boards of Sony Corporation, Knight Foundation, the John D. and Catherine T. MacArthur Foundation, The New York Times Company, and The Mozilla Foundation. Ito's honors include Time magazine's "Cyber-Elite" listing in 1997 (at age 31) and selection as one of the "Global Leaders for Tomorrow" by the World Economic Forum (2001). In 2008, BusinessWeek named him one of the 25 Most Influential People on the Web. In 2011, he received the Lifetime Achievement Award from the Oxford Internet Institute. In 2013, he received an honorary D.Litt from The New School in New York City, and in 2015 an honorary Doctor of Humane Letters degree from Tufts University. In 2014, he was inducted into the SXSW Interactive Hall of Fame; also in 2014, he was one of the recipients of the Golden Plate award from the Academy of Achievement.

Jeff Howe is the program coordinator for Media Innovation at Northeastern, and an assistant professor at Northeastern University. A longtime contributing editor at Wired magazine, he coined the term crowdsourcing in a 2006 article for that magazine. In 2008 he published a book with Random House that looked more deeply at the phenomenon of massive online collaboration. Called Crowdsourcing: How the Power of the Crowd is Driving the Future of Business, it has been translated into ten languages. He was a Nieman Fellow at Harvard University during the 2009-2010 academic year, and is currently a visiting scholar at the MIT Media Lab. He has written for the Washington Post, the New Yorker, the New York Times, Time, Newsweek, and many other publications. He currently lives in Cambridge with his wife and two children.

Product details

  • Publisher ‏ : ‎ Grand Central Publishing (Dec 6 2016)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1455544590
  • ISBN-13 ‏ : ‎ 978-1455544592
  • Item weight ‏ : ‎ 612 g
  • Dimensions ‏ : ‎ 16.19 x 2.22 x 23.5 cm
  • Customer Reviews:
    4.3 4.3 out of 5 stars 325 ratings

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  1. Jeff Howe

    Jeff Howe

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    Jeff Howe is the author, with Media Lab Director Joi Ito, of Whiplash: How to Survive Our Faster Future. A longtime contributing editor at Wired magazine, he coined the term crowdsourcing in a 2006 article for that magazine, and in 2008, he published a book with Random House that looked more deeply at the phenomenon of massive online collaboration. Called Crowdsourcing: How the Power of the Crowd is Driving the Future of Business, it has been translated into ten languages.

    Jeff is program coordinator for Media Innovation at Northeastern, and an assistant professor at Northeastern University. He was a Nieman Fellow at Harvard University during the 2009-2010 academic year, and is currently a visiting scholar at the MIT Media Lab.

    Jeff has written for the Washington Post, Newyorker.com, The New York Times, Time, Newsweek, and many other publications. He lives in Cambridge, Massachusetts, with his wife and two children.

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  2. Joi Ito

    Joi Ito

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  3. Joichi Ito

    Joichi Ito

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
325 global ratings

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Paul Henge
5.0 out of 5 stars Great book!
Reviewed in Canada on July 9, 2019
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5.0 out of 5 stars Five Stars
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Amazon Kunde
5.0 out of 5 stars Great book/ inspiration
Reviewed in Germany on November 2, 2021
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One of the best read of my year! Absolutely recommended!
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Amazon Kunde
5.0 out of 5 stars Great book/ inspiration
Reviewed in Germany on November 2, 2021
One of the best read of my year! Absolutely recommended!
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Jorge Ramos
5.0 out of 5 stars Un paquete de ideas para navegar en la complejidad.
Reviewed in Mexico on September 21, 2019
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Su carácter altamente técnico, ilustrado de manera sencilla y con un gran respaldo documental.
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シンプルイングリッシュの村上博昭
5.0 out of 5 stars Great and inspirational
Reviewed in Japan on March 2, 2024
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Lots of interesting facts and information, packed in this concise book.
Our knowledge can be expanded infinitely with Notes.
Highly recommendable!
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Domenico Burinato
5.0 out of 5 stars Book
Reviewed in Italy on June 3, 2017
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Very Interesting and give simple suggestion you can apply in day by day work's activities. Esay to read and easy undestending
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Alan L. Chase
5.0 out of 5 stars Joi Ito of the MIT Media Lab Offers Nine Principles For Facing The Future
Reviewed in the United States on January 16, 2017
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This book is a MUST READ for anyone who needs to think about innovation and the rapid pace of change leading to an uncertain future. Authors Joi Ito, Director of MIT's iconic Media Lab ,and Jeff Howe, a visiting scholar at the Media Lab, have opened a window into the principles that drive innovation and research at the Lab. The structure of the book introduces each of the 9 principles and how they impact the setting of research priorities. The principles are illustrated and elucidated through vignettes that tell how researchers at MIT and beyond have employed the antidisciplinary ethos of the Lab to forge teams of women and men from a wide and disparate set of fields of study and expertise.

The 9 principles are:

Emergence Over Authority
Pull Over Push
Compasses Over MAps
Risk Over Safety
Disobedience Over Compliance
Practice Over Theory
Diversity Over Ability
Resilience Over Strength
Systems Over Objects

I have had some personal interactions with scholars at the Media Lab, so I have had the privilege of seeing these principles in operation on the research bench and in prototypes. Several years ago, I was invited to be an outside set of eyes and ears and voice at the weekly luncheons that were held by the City Science initiative within the Media Lab. The level of creativity and cross-disciplinary innovation (Joi Ito prefers the terms "antidisciplinary") is without equal.

Ito and Howe make the point that much of future innovation will take place in the interstitial spaces - in the white space - between recognized academic disciplines. This book offers a robust examination of how we will get to an era when the walls that keep disciples isolated from each other have dissolved. The anticipated changes have tremendous implications for developments in the fields of education, technology, medicine and artificial intelligence.

The book is appropriate for academics as well as for lay readers who are intrigued with how we will get to the uncertain future that is dawning faster than we can assimilate the changes.
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