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Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart Hardcover – Illustrated, November 14, 2017
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In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history -- with fundamental consequences for everyone. A new world order is emerging: we might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust," a paradigm shift driven by innovative technologies that are rewriting the rules of an all-too-human relationship.
If we are to benefit from this radical shift, we must understand the mechanics of how trust is built, managed, lost, and repaired in the digital age. In the first book to explain this new world, Botsman provides a detailed map of this uncharted landscape -- and explores what's next for humanity.
- Print length336 pages
- LanguageEnglish
- PublisherPublicAffairs
- Publication dateNovember 14, 2017
- Dimensions6.6 x 1.3 x 9.3 inches
- ISBN-101541773675
- ISBN-13978-1541773677
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Editorial Reviews
Review
"Who Can You Trust is beautifully written primer for a new world that sets you up to be a better citizen, consumer, and parent. I quickly learnt so much about so many things I wanted to know."―Sherry Turkle, Professor, MIT; author of Reclaiming Conversation and Alone Together
"Rachel Botsman's eye-opening, timely book delves into the unfolding crisis of trust spreading throughout the world. She brilliantly describes how the established trust framework is undergoing a radical transformation as digital technologies take root in every facet of our lives. Read this book and you'll be ready for a revolution in trust that rewrites the rules of human interaction."―Marc Benioff, Chairman & CEO, Salesforce
"A timely and accessible framework for understanding what trust is, how it works, why it matters and how it is evolving. It is an important primer to the obstacles and opportunities we face as a society if we are to repair and redefine trust across socioeconomic, political and cultural divides."― Rebecca MacKinnon, Washington Post
"Ms. Botsman has found a rich theme here and a fascinating way of interpreting technological change."― Philip Delves Broughton, Wall Street Journal
"Witty... reveals some deep truths."―The American Spectator
"Beautifully-written... the thesis is completely compelling. This is an important book."―Andy Haldane, Chief Economist, Bank of England
"Profound...will cause you to think deeply about your business, your relationships and your life."―Don Tapscott, bestselling author of 16 books, most recently The Blockchain Revolution
"This book perfectly walks the reader through the past, present, and future of trust as we know it. Rachel's expertise on this topic is unmatched. It's an absolute must-read for business leaders and everyday consumers alike."―Nick Shapiro, Global Head of Trust & Risk Management, Airbnb
"In this extremely thought-provoking new book, Rachel Botsman educates and entertains as she reveals with expertise how our lives are already changing more than we know. A must-read for anyone interested in how the world works - and will work in the future."
―Will Dean, MBE, CEO Tough Mudder
"Sharp, penetrating, and obsessively researched, this book will open your eyes to a phenomenon that is as important as it is impossible to ignore."
―Leigh Gallagher
"An enjoyably accessible, but cautiously skeptical, tour through this hugely transformative, but barely recognized, shift in our sometimes-irrational approach to trust...an excellent - and apparently trustworthy - primer to this fundamentally upturned society in which we may be spending the rest of our lives."―Winnipeg Free Press
About the Author
Her latest book, Who Can You Trust? How Technology Brought Us Together -- and Why It Could Drive Us Apart (UK: Penguin; USA: Public Affairs) was published in September 2017. It was named one of the best books of 2017 by Wired, book of the month by the Financial Times, a bestseller on 800 CEO Read and a finalist for The Business Book Awards 2018.
Rachel is also the co-author of What's Mine is Yours: How Collaborative Consumption is Changing the Way We Live (HarperCollins, 2010), which predicted the rise of platforms such as Airbnb, TaskRabbit, and Uber, long before they became popular and was named one of Time's "Ten Ideas That'll Change the World" and the book was shortlisted for the 800 CEO Read Business Book of the Year in 2010.
Product details
- Publisher : PublicAffairs; Illustrated edition (November 14, 2017)
- Language : English
- Hardcover : 336 pages
- ISBN-10 : 1541773675
- ISBN-13 : 978-1541773677
- Item Weight : 1.6 pounds
- Dimensions : 6.6 x 1.3 x 9.3 inches
- Best Sellers Rank: #858,933 in Books (See Top 100 in Books)
- #661 in Marketing & Consumer Behavior
- #1,414 in Medical Social Psychology & Interactions
- #1,982 in Popular Social Psychology & Interactions
- Customer Reviews:
About the author
Rachel Botsman teaches how technology is transforming human relationships and what it means for life, work and how we do business.
In her first highly acclaimed book, What’s Mine is Yours (HarperCollins, 2010), she defined the theory of collaborative consumption. The book was a finalist for the 800-CEO-Read Business Book Awards in 2010,
and the concept was named by TIME as one of the “Ten Ideas That Will Change the World.”
She teaches the world’s first MBA course on the collaborative economy, which she designed, at Oxford University’s Saïd School of Business.
Her forthcoming book, Who Can You Trust? (Penguin, October 2017) explains why trust is collapsing in all kinds of institutions and yet at the same time, the rise of new technologies is enabling “distributed trust” across networks of people, organisations and intelligent machines.
She is a regular writer and commentator in leading international publications including Harvard Business Review, Economist, The New York Times, Wall Street Journal, Fast Company and more. Rachel is a contributing editor to Wired magazine. She has appeared on many high-profile news programs, including the BBC, CNN and NPR.
Rachel was recognised as one of the “Most Creative People in Business” by Fast Company, a “Young Global Leader” by the World Economic Forum and is part of Thinkers50 2016 Radar list of up-and-coming management thinkers.
An engaging storyteller and visionary thinker, Rachel lectures widely on technological and social issues. Her TED talks have been viewed more than three million times. Rachel is @rachelbotsman on Twitter.
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To my delight, Botsman unpacks what trust in general means more than most of my fellow political scientists in at least two ways. First, she talks about "trust stacks" in which we start by trusting an idea, than the platform it is built on, and finally in other people you might (or might not) trust. Second, she talks about "trust leaps" or the fact that trust almost always involves taking a metaphorical leap into the unknown which is one of the main reasons why Palestinians have a hard time trusting Israelis (and vice versa) or why President Reagan is famous for the line, "trust, but verify.
Even more to my delight, Botsman talks about what she calls distributed trust which she thinks is the hallmark of the digital age. No longer do we have to worry only about the the institutional trust that is in decline around the world. Now, we are learning how to replace it with trust achieved a) through platforms that b) are not centrally controlled like those institutions, and c) have a lot of Regan's verification built into them.
As she says, we have a lot to learn about these mechanisms, but they are well worth thinking about.
Bots, people, blockchain, anecdotes, examples, and so on...
Well researched. Trust the info in the book (extensive sources help:)
It is also one of the slowest reading. That is not a complaint. Rather, the pages are full of ideas and concepts that can't just be simply read. I must take the time to grasp the concept, taking me off into many new areas in depth.
One of the most critical elements described is the lack of accountability in the digital environment. News provided based on user demographics, (a new kind of censorship) biased algorithms (innocent or not so innocent), and the claim of "platform" (Facebook) rather than actual accountability for content or resultant activities (Uber) gives new meaning to caveat emptor in a digital environment.
A second critical element is the source of information or "truth" from one's tribe of similar thinkers. The diversity of thinking increases, yet creating more tribes of similar thinkers, less within the overall community that must live and work together.
A great book, an author worth following.
Top reviews from other countries
Rachel also describes how technology is helping us to trust, she talks about the “dark web”, Blockchain, artificial intelligence and the Chinese use of “social credit” all of which will become mainstream in the next five years. She does this in both an informative and an easy to read style.
Must admit I did feel that book was a little “intense” by enjoyed Rachel’s writing style and examples. Not many people have the family Volvo as the get away car in a bank robbery by the family nanny! No spoilers!
If you are interested in the social economics of the way society works or are in business or a business leader, this book is worth a read.
It is true for technology companies as well.
Interestingly, society has started trusting technology platforms more than humans.
Very interesting take on Trust.
時代はインターネットの誕生から、数十年が経ち、新しいパラダイムチェンジを迎えていて、
その中でのキーワードがブロックチェーンということなのでしょう。
巷にあふれているIT関連のテクニカルな解説書ではなく、経済学からのアプローチでも、
最近はやりの仮想通貨投資の本でもない、こうした「信頼」という視点でのデジタル時代を解説した書籍は
日本ではないので、とても勉強になります。