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Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer Paperback – Illustrated, October 21, 2013
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How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.
Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge?
The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue ― the "translational sweet-spot, the convergence of the digital and the analogue."
A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
- Print length256 pages
- LanguageEnglish
- PublisherWiley
- Publication dateOctober 21, 2013
- Dimensions6 x 1 x 9 inches
- ISBN-109781118641385
- ISBN-13978-1118641385
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Editorial Reviews
From the Inside Flap
In the digital era, culture is more powerful than technology. Anders takes us on a personal journey exploring the big questions of how to adapt to a cultural change that is sweeping the world!
John Sculley, Former Apple CEO
Well-researched, deeply insightful and incredibly useful. Not a how-to, a what's next. Seth Godin, author of The Icarus Deception
Anything that can be digitised will be digitised. But can the digital connect ever really replace the personal touch? Is word-of-mouse really more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example)? In your rush to embrace your customers’ digital minds are you ignoring an equally valuable asset: their analogue hearts? On the flipside, in your nostalgic yearnings to retain the legacy and heritage of your brand, are you forgetting to provide value to your customers’ increasingly digitised minds?
How can you leverage both the digital minds and analogue hearts of tomorrow’s customer to provide your companyand brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist Anders Sörman-Nilsson, is Digilogue-the translational sweet spot, the convergence of the digital and the analogue.
A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you:
- recognise the technological and behavioural trends driving disruption and get ahead of your competitors
- develop your brand to engage digital minds while connecting with analogue hearts
- identify what to digitise and what not to digitise in your business
- connect more intimately with your customers and forge lasting bonds of loyalty.
Your customers’ minds might be digital, but their hearts remain forever analogue. Read Digilogue and find out how tomorrow’s most successful companies are leveraging customers’ digital minds and analogue hearts for killer business results-and how you can too.
From the Back Cover
In the digital era, culture is more powerful than technology. Anders takes us on a personal journey exploring the big questions of how to adapt to a cultural change that is sweeping the world!
John Sculley, Former Apple CEO
Well-researched, deeply insightful and incredibly useful. Not a how-to, a what's next. Seth Godin, author of The Icarus Deception
Anything that can be digitised will be digitised. But can the digital connect ever really replace the personal touch? Is word-of-mouse really more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example)? In your rush to embrace your customers’ digital minds are you ignoring an equally valuable asset: their analogue hearts? On the flipside, in your nostalgic yearnings to retain the legacy and heritage of your brand, are you forgetting to provide value to your customers’ increasingly digitised minds?
How can you leverage both the digital minds and analogue hearts of tomorrow’s customer to provide your companyand brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist Anders Sörman-Nilsson, is Digilogue-the translational sweet spot, the convergence of the digital and the analogue.
A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you:
- recognise the technological and behavioural trends driving disruption and get ahead of your competitors
- develop your brand to engage digital minds while connecting with analogue hearts
- identify what to digitise and what not to digitise in your business
- connect more intimately with your customers and forge lasting bonds of loyalty.
Your customers’ minds might be digital, but their hearts remain forever analogue. Read Digilogue and find out how tomorrow’s most successful companies are leveraging customers’ digital minds and analogue hearts for killer business results-and how you can too.
About the Author
Anders Sorman-Nilsson (LLB MBA) is the founder of Thinque - a strategy think tank that helps executives and leaders convert these disruptive questions into proactive, future strategies.
As an Australian-Swedish futurist and innovation strategist he has helped executives and leaders on 4 continents map, prepare for, and strategise for foreseeable and unpredictable futures. Since founding Thinque in 2005, he has worked with and spoken to clients like Apple, Johnson & Johnson, Cisco, Eli Lilly, SAP, IBM, Xerox, ABN Amro Bank, Commonwealth Bank, McCann Erickson and BAE Systems, across diverse cultural and geographic contexts.
Anders is also the 4th generation future trustee of a 95 year old menswear boutique in Stockholm, Georg Sorman, a business that is currently being digitally disrupted, so he knows first-hand what happens to businesses who don’t succeed in telling their analogue story via digital media.
Anders is an active member of TEDGlobal (Oxford 2009 / Edinburgh 2011), has keynoted at TEDx, guest lectured at Sydney University and University of Technology Sydney Business School, and Anders is on the prestigious 2013 Million Dollar Roundtable roster. He is a member of the University of Sydney Global Executive MBA cohort, and has completed executive education at the Indian Institute of Management Bangalore.
His latest book ‘Thinque Funky: Upgrade Your Thinking’ on disruptive 2010-2020 trends featured in Monocle Magazine and the Financial Review Boss Magazine.
Product details
- ASIN : 1118641388
- Publisher : Wiley; 1st edition (October 21, 2013)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 9781118641385
- ISBN-13 : 978-1118641385
- Item Weight : 12 ounces
- Dimensions : 6 x 1 x 9 inches
- Best Sellers Rank: #4,222,461 in Books (See Top 100 in Books)
- #333,181 in Business & Money (Books)
- Customer Reviews:
About the author
Anders Sorman-Nilsson is a futurist and innovation strategist who helps executives and business leaders decode trends, answer disruptive questions and strategise for foreseeable and unpredictable futures.
As a Swedish-Australian strategist at Thinque he has helped executives of Fortune 500s and ASX leaders convert provocative questions into proactive, future strategies across 4 continents since 2005.
His latest book Digilogue: how to win the digital minds and the analogue hearts of tomorrow's customer - is hot off the press, and is featuring in top end business media like BRW, The Financial review, Sky News Business, Qantas Magazine and ABC National Radio.
He has completed the Global Executive MBA program at the University of Sydney Business School.
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Sorman-Nilsson knows both sides of the coin intimately, and in Digilogue he convincingly demonstrates that the winning strategies of today must blend the faceless digital world of tomorrow with the high-touch analogue world of yesterday. He combines detailed examples (many from his own work as an advisor to Fortune 500 companies) with meticulous research, foresight into unfolding trends, and mastery of human psychology to deliver timeless wisdom, fresh perspective, and practical tools for implementing Digilogue strategies today.
Unlike many business writers, Sorman-Nilsson has a wonderful command of prose, and you will find his book to be immensely readable and entertaining throughout. Highly recommended.
I love the concept of moving forward in the digital world whilst keeping the traditional heart of a business alive, it's a message that we can see being put into practise by the some of the most successful companies in the world (Apple, Google etc).
In a world where everyone is raving about dot.com & going online, it's refreshing to read & get involved in a dialogue that recognises the importance of heritage & heart in a businesses story.
I love the real life examples that Anders gives as well, hearing about his family's business gives the impression that this is a message that sits very closely to the writer's heart.
I would really recommend this book to anyone looking to gain insight into how to engage tomorrow's customers, not only did I find it informative, but also really easy to read (not many business books can claim that!)
Providing a historical and technological explanation for the term digilogue, the author explains how companies need to combine analogue values like customer services, brand building and story telling, with digilogue technologies like customisable online stores, multi-channel marketing and express delivery to truly engage with the 21st century's consumers. Indeed, the book flips digital disruption on its head, arguing that analogue values are critical in ensuring that companies don't simply become mass-distributors of mass-produced goods competing on price.
The book explores multiple examples of companies that have succeeded in becoming digilogue and investigates the failures of the companies that have stuck their heads in the quickly dissipating analogue sands. The most captivating case study is that of the author's own relation with his 98 years family business, Swedish menswear store Georg Sorman, and the challenges the company faces in coming to terms with the new retail environment.
This book is a highly recommended read for anyone wanting to understand today's rapidly changing business environment.
Interestingly as we push to take all of our customer engagements online and scale our inputs and outputs, our users are calling for offline interactions and more meaningful connections with us and each other. Up until the publication of Digilogue this has been an idea we are left to ponder in our boardroom and bring up in conversations with fellow entrepreneurs over coffee.
I think that what Anders Sorman-Nilsson has done in this book is very important. There is huge power in naming a phenomenon. Digilogue is a concept so interesting and refreshing that my spell checker doesn't believe me that it is a word. It most certainly is, and Anders is well ahead of the curve here.
Buy this book. Read it and apply it to your products or watch your sales suffer at the hands of your competitor who has!